They say that if you can measure something, you can improve it.
In SEO, it’s no different. Professional SEOs follow everything from rankings and conversions to lost links, etc., to help you prove the value of SEO. Measuring the impact of your work and refining it is essential to the success of your SEO, the loyalty of your customers and the perceived value.
It also helps you rotate your priorities when something is not working.
Start with the end goal
Although it is common to have multiple goals (both macro and micro), setting a specific primary goal is essential.
The only way to know what the ultimate goal of a website should be is to understand its goals and the needs of its customers fully. Good customer questions are not only helpful in strategically leading your efforts, but they also show that you care about your fate.
Keep the following suggestions in mind when setting the primary goal, additional goals, and benchmarks for a website:
Tips for setting goals
- Measurable: If you cannot measure it, you will not be able to improve it.
- Be specific: Do not let vague industry marketing jargon weaken your goals.
- Share your goals: Studies have shown that noting and sharing your goals with others increases your chances of reaching them.
Now that you have set your primary aim to determine what additional actions might help your site achieve its end goal. Measuring additional (applicable) benchmarks can help you better track the current status and current status of sites.
How do people behave when they reach your site? This is the question that participation indicators seek to answer. Some of the most common indicators for measuring how people are interested in your content to include:
Conversion rate: The number of conversions (for a required action/goal) divided by the number of unique visits. A conversion rate can be applied to anything from the registration of an email to the creation of an account, through a purchase. Knowing your conversion rate can help you evaluate the return on investment that your website traffic could generate.
In Google Analytics, you can set goals to measure how well your site is meeting its goals. If your goal for a page is to fill out a form, you can set it as a goal. When site visitors accomplish this task, you will be able to see it in your reports.
Time spent on the page – How long did users spend on your page? If you have a 2,000-word blog article where visitors spend only 10 seconds on average, the chances of it being consumed are slim (unless it’s a very high-speed player).
Pages per visit – Was the purpose of your page to keep readers engaged and take them to the next step? If this is the situation, the number of pages per visit can be a valuable indicator of participation.
Bounce Rate – Bounce sessions indicate that a searcher has visited the page and left without navigating your site. Many people try to reduce this indicator because they think it is related to the quality of the website, but it does not say much about a user’s experience.
Scroll Depth – It measures the distance traveled by visitors between web pages. Do visitors reach your important content? If not, try different ways to provide the most important content higher up on your page, such as multimedia, contact forms, etc.
The ranking is a useful SEO measure, but measuring the organic performance of your site can not stop there. The researchers must choose the objective of the research as a response to their request. If you are filing but do not get traffic, you have a problem.
But how do you determine the traffic generated by your search site? Google Analytics is one of the most accurate ways to do this.
Using Google Analytics to discover traffic information
- Google Analytics (GA) is packed with data – to the point where it can be hard to know where to look. This is not an exhaustive list, but rather a normal guide to some of the traffic data you can obtain from this free tool.
- Isolate Organic Traffic- GA allows you to view traffic on your site per channel. This will mitigate the alarms caused by changes made to another channel (for example, the total traffic has been reduced because a paid campaign has been interrupted, but the organic traffic has remained stable).
- Traffic on your site over time- GA allows you to view the total number of sessions/users/ page views on your site over a specified date range, as well as compare two separate ranges.
- How many visits were received by a given page – Site content reports in GA are perfect for evaluating the performance of a given page – for example, the number of unique visitors received in a given date range.
- Traffic from a specified campaign- You can use UTM codes (urchin tracking module) for better attribution. Provide the source, media, and campaign and add the codes at the end of your URLs.
- Click through Rate (CTR) – Your click-through rate (between search results and a given page (the percentage of people who clicked on your page from search results) can help you optimize the optimization of the title and the Meta description of your page.
Other common SEO metrics
- Domain Authority and Page Authority (DA / PA) – Moz’s proprietary metrics provide valuable information at a glance and are better used as landmarks over the domain authority of your competitors and on page authority.
- Ranking keywords – Ranking websites against a keyword. This should also include SERP feature data, such as selected snippets, and People Also Ask boxes for which you are filing.
- A number of backlinks – The total number of links to your website or the number of unique link-root domains (which means one site per unique site because websites often refer to other websites).
Evaluating the health of a site using a website audit with natural referencing
By understanding certain aspects of your website – its current position in the search, how users interact with it, its performance, the quality of its content, its overall structure, etc. – you will be able to discover the opportunities in terms of SEO better.
SEO planning and execution
“Without a strategy, the execution has no purpose. Without execution, the strategy is useless. “
– Morris Chang
Much of your success depends on the accuracy of planning and planning your SEO tasks. You can take help of free tools like Google Sheets to set your SEO run, but you can use the method that’s right for you. Some people prefer to plan their SEO tasks in their Google Calendar, in a kanban or melee chart or in a calendar.
Use what suits you best and stick to it.
Measuring your progress over time using the settings mentioned above will help you monitor your effectiveness and rotate your SEO efforts when something is not working. For example, suppose you changed the title and Meta description of the main page to see that the CTR on that page has dropped. Perhaps you’ve changed the subject to something too vague or too far from the subject of the page – it might be good to try a different approach. Keeping an eye on downgrades, CTRs, organic traffic and conversions can help you manage this hiccup early before it becomes a bigger issue.
Communication is essential for the longevity of SEO customers
Many SEO fixes are not implemented. Be perceptible by a client (or a user). That’s why it’s essential to use good communication skills around your SEO plan, the time period you work in and your benchmarks, as well as frequent recordings and reports.