Without a doubt, Google My Business (GMB) is the vital element of most local organizations that want to find it online. The most recent Moz. Local search ranking factors report revealed that, your GMB page is the largest local ranking factor. Now it also works as a website, with rich content, images, and ratings/comments from customers that make it possible for people to know more about you without leaving Google search results.
At the same time, Google My Business is not a perfect service. Often, it faces companies that do not belong to the two most common types of business: stores where customers go to a permanent business location and businesses in the service area, where the company reaches the customer.
A common case at the point: pop-up stores, which are growing in number. Emerging stores have taken over several reasons. They often give customers experiences of surprise and pleasure that are not always easy to achieve in traditional brick and cement stores. They allow companies to sell products and services without paying high operational costs associated with managing a permanent brick and mortar store. Because they are mobile by nature, companies can literally customize the products to attract specific neighborhoods. Emerging stores are legitimate businesses, and yet, Google doesn’t have an easy way to help you find them.
What do you do if Google My Business doesn’t understand your business?
Google My Business helps companies to position themselves in Google and provides important information about the business to potential users interested in acquiring any of the goods or services offered by the company.
Wondering how Google My Business can help your local business?
Well, it will enhance your restaurant, hotel, clothing store, perfumery, consulting, office, real estate or any other establishment through the information box that you can generate with this application and that will appear on the side panel of the search engine when a user searches for your company or the services you offer.
So, you will quickly attract potential customers and they will know the name of your company, the postal address, the telephone number, the website, the schedules, and can even consult the reviews of other users who have decided to share their experience about your business. However, although the use of the application is completely free, starting to use this tool sometimes becomes a complete headache for many Internet users.
For that reason, we offer you a step by step, explaining how to create Google My Business to start boosting your business.
There are a couple of issues that prevent Google from providing a precise GMB page:
The first has to do with claiming the list. For most types of businesses, Google needs to send the company a postcard with a PIN to verify that the company exists in one location. But emerging stores often lack a permanent location for Google to send the cards and may only be in one location for a week or less, without giving enough time for the postcard to reach the temporary address.
The second problem also has to do with verification, but it is specific to how a pop-up store manages a list. For example, what happens if you create a GMB list and then move from one location to another? That old place is marked as permanently closed? If so, the classification implies that the business is out of business instead of moving. Again, the verification of the postcard as the main means to validate a business causes problems here.
Due to this peculiarity in Google’s approach, emerging stores are generally out of GMB’s reach. Your customers need to find them through word of mouth or through social sites like Facebook, where they can operate pages without a verified location.
In the previous scenario, everyone loses. The store loses potential customers. Google loses traffic to social sites like Facebook. And customers lose because it is harder to find a store that may interest them. Because Google Maps and Waze obtain data from GMB lists, these popular applications cannot offer users precise instructions for such stores.
Google has a good reason to verify companies as it does. Companies in the service area require careful investigation, and it serves the interests of Google and the customers of a company so that Google can ensure that they can be contacted, reviewed and verified. Checks and balances must be in place. At the same time, progressive business models fall through the cracks.
Fortunately, Google has been useful in working with us to find a solution, which shows that Google is flexible and willing to evolve. As more companies adopt business models devoid of permanent locations, the most important question is, how Google will adapt over time? If it’s one of those businesses, you may need an advocate to work with Google, but it’s worth a try.
Google, in its favor, observes patterns of behavior among its users and adapts. It is up to Google to provide the best experience to its users, and if more of its users are struggling to find businesses, Google will adapt instead of losing them in another ecosystem.
Google has always offered small and medium-sized entrepreneurs the opportunity to attract customers for free, and GMB is the pinnacle of these possibilities for those who have local businesses.
Not using Google My Business is, in our opinion, is crazy in 2019.
It greatly simplifies your online activities, allows you to position yourself as an authority in your area; it is easy to create and maintain.
What do you want more from life?
We find this to be one of Google’s most successful tools, and that using it can really help so many companies, of all sizes, to find their safe, free, and high-performance online.
We hope that we have given you everything you need to do this process by yourself, but remember that if you need, our company offers Local SEO and digital marketing services.