You’ve just finished designing and manufacturing a new product for your business, now what? The next step isn’t to push it out on store shelves or on your e-commerce website. The proper way would be to build hype before the release of the product. The internet makes it simpler to pull this off, but it’s
One thing you’ll learn in business is that what’s hot today won’t necessarily be hot next week. This is why the marketing realm is so exciting – it keeps you on your toes for coming up with new ways to intrigue your audience. Of course, business owners like yourself may find this a tad bit
Which metrics do you pay attention to the most? Hopefully, conversion rates is somewhere near the top of that list. If you have high conversions, then you’re doing something right. Everything you do within your online marketing strategy can affect your conversions. An attractive web design can help keep interested prospects around longer, while bad
As an ecommerce retailer, you don’t wait around for the holidays to start pushing out marketing campaigns. It’s best to plan well in advance, so that your efforts are well-thought-out and likely to generate sales. Email marketing is one of the top ways to reach out to your customers regarding upcoming sales. You can use
Not too long ago, email marketing was the bees knees. But this has quickly turned into a social media craze. Everyone and their mama is on Facebook, Twitter and Pinterest, so why shouldn’t brands be? It makes complete sense to go wherever consumers are, which is why many are contemplating whether they should keep their
What methods are you using to ensure your local business continues to get business from new and old customers? There has been a major influx in the amount of users on the Internet, especially on social media. It makes sense why an SEO agency would tell your Los Angeles-based company to focus on social media
Starting your own business is exciting – it’s a chance to be your own boss, work your own schedule and possibly retire early. This is the idea that a lot of La Quinta residents have when starting up their own company. Unfortunately, this isn’t a goal many entrepreneurs accomplish in their lifetimes. Why? Because they
We’ve all seen our fair share of boring brands. Think of companies like General Electric and Shell – what could they possibly do to connect with the end user using social media? It’s kind of hard to imagine what their online reputation management strategy would look like. A lot of “uncool” brands are dealing with
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