In the past, too much attention was given to search engine optimization and not enough on the actual user experience. A few years ago, this was turned around by Google and other search engines, which now penalize sites that try to manipulate their algorithms for higher rankings. If your site isn’t mobile-friendly or doesn’t read
The internet is a double-edged sword in the business world. Those who use it find unique ways to grow their business, while those who ignore it sometimes pay the ultimate price. Being a brick-and-mortar company today is shaky ground, as e-commerce seeks to take over the retail industry. There’s a trend that began in 2016
One of the most popularly used platforms for content management is WordPress. It offers a number of versions – free and paid, making it flexible for brands in different financial stages. If you are looking to set up a website and blog, you have to ensure that the platform you select has enhanced SEO capabilities.
In 2017, you shouldn’t just aim to compete in the SEO race, but to dominate it. The competition is fiercer and fiercer, thanks to the thousands of new websites entering the market each year. If you’re not in a tightly-knit nitch, then chances are, you are competing with hundreds, if not thousands of other businesses.
What’s great about the internet is that it offers a number of ways to reach new prospects. Lead generation has never been quicker and easier than it is now. Yet many brands still struggle with building their online reputation. Local SEO companies have the knowledge and tools to effectively build your customer base using online
The whole #deleteuber ordeal is very unfortunate for the brand that revolutionized the transportation industry. This just goes to show how careful we must be of the beliefs and emotions of our customers. When we overstep those boundaries, we can quickly fall into limbo with nowhere to run. In this case, it was something unintentional
You can have the greatest content in the world – if your online marketing strategy isn’t on point, then your efforts will be fruitless. This is exactly the same for brands who write content with no focus on search engine optimization. While writing for humans is optimal, it doesn’t mean you should completely ignore SEO.
Knowing your customers, how they think and what it takes to make them act isn’t completely impossible. It’s exactly what savvy marketers have been studying – the psychology of consumers. It’s the next best thing to having a crystal ball that allows you to peer into the minds of customers. You’ll even find some professional
Social media marketers give plenty of credit to platforms like Facebook and Twitter for generating traffic. But what about Instagram? This too is a widely used site that should definitely be considered by brands of all types. If you have a market that uses Instagram, then it’s definitely worth a look. Especially since it has
Every business owner speaks highly of their own entity, so it takes more than just your word to convince prospects to give your company a shot. This is where influencers become valuable tools. You may already know that they can help generate buzz for your brand on social media and blogs, but did you know
Email marketing can be a highly effective tool for generating great leads that turn into additional sales Email marketing can increase your revenue substantially, but only when you run your campaigns effectively. In order to have an effective email marketing campaign, you need a well-crafted strategy. It takes a lot of testing and research to
Most brands decide to open a blog because they learn from SEO companies that it’s excellent for driving traffic. This is definitely true when you have a top-tier content marketing strategy and have performed keyword research. With a blog, you can generate organic traffic from Google and other search engines. And while this is all
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