Starting a new business is exciting. Sometimes, it’s so exciting that we forget to dot our I’s and cross our T’s. Simple mistakes can potentially be the downfall of a company, especially when it’s in its startup stages. Marketing today is more pronounced than ever. Any bloopers in your strategy could become viral instantly. We’ve seen this happen with a variety of big brands like Coca Cola and Spirit Airlines. If you’re not familiar with Internet marketing, then it’s best to consult with a local professional that offers SEO services. SEO companies can help your business whether it’s local or national.
Either way, you want your marketing initiatives to be as flawless as possible. Make sure you’re not guilty of the following common marketing blunders.
Spending Too Much Too Fast
This goes out to all of the startups that are over-ambitious. They have a lot of pride in their product or service, which is great, but that doesn’t mean you have to go overboard with your spending. You’re anxious to get word out about your organization, but if you overdo it, it could kill your entire strategy. If you put all of your eggs in one basket, and nothing comes out of it, then you’re broke and still unknown. Your best bet is to start off slower and smaller and work your way up. The good news is that the Internet has made marketing a whole lot easier, faster and less expensive. Why pay for a TV ad when you can get on the front page of a popular blog for a fraction of the cost?
Using the Wrong Channels
Speaking of getting onto other people’s blogs, you have to make sure you’re getting placements on sites that your audience actually use. In traditional marketing, you would analyze ratings and viewers to see which channels would be the most optimal for your advertisements. It wouldn’t make sense to put a sports ad on Cartoon Network, unless it was geared towards small children. The same goes for Internet marketing – make sure you’re choosing channels that your audience is accessing. This includes social networks, blogs and news sites. Professional SEO services can be used to help with content creation and placement.
Hiring an In-House Marketing Staff
Again, your ambition is much-needed in the business world, but not when it’s not done smartly. You have to keep your ambitions in check so to save your brand from drowning in debt. At first thought, you may feel that hiring the best marketers for your teams will kick your revenue into high gear. In reality, you would be better off working with a local SEO company. This will make it easier to budget and will still drive results. There’s no point in hiring full-time employees if you can get the same results with an outsourced team.
Rebranding Too Early
Branding is very important for your online reputation, but in order for it to work, you have to stick to your guns and follow through with your brand marketing. Changing your brand name or core message too soon will make it seem like you’re unorganized and shallow. Brands that do it best are those that deeply believe in their vision. Make sure you really ponder your brand direction and push it forward.
Not Measuring Results
Every Internet marketing initiative you embark on should be closely watched and analyzed. This will tell you what’s working and what isn’t. This will potentially save you thousands of dollars by removing efforts that don’t generate an ROI. Back in 2014, we saw Internet advertising grow to $194.5 million from $133 billion, so there’s plenty of room for money to be lost. A professional SEO service provider can be useful for keeping your marketing losses to a minimum.