Social media marketing is a gift and a curse for companies across the world. If you’re not careful, you could end up needing online reputation and social media management services for damage control. In some scenarios, there’s little that can be done to revive your brand after an epic social media fail. In certain cases, an employee can be fired, and in others, you have to apologize as a brand and wait for the steam to blow over. This is why it’s recommended by social media marketing companies that you come up with a social media strategy and guidelines for employees to abide by. Worst case scenario, you can use the services of a social media marketing company.
So let’s take a look at some of the social media fails from different brands. One lesson we learned quickly is that no industry is safe from public backlash after a wrongful tweet or Facebook post.
A Dirty Cop Joke Gone Wrong
You always hear about major brands having a go at social media and utterly failing, but little attention is given to the police officers who patrol our streets. At least, that was until one Buffalo, NY cop made a big splash on Vine after positing about stealing cocaine from the evidence room. He got to keep his job (so far), but the following people and brands weren’t so lucky.
Disgruntled Workers Airing Dirty Laundry
This is nothing new, but there’s been a turn of events as more companies conjure up social media policies that keep employees from posting disparaging remarks about the company on social media networks. Make sure your brand has one too.
We have two employees, one from Chipotle and Yelp, who posted on social media about their low pay. The guy from Chipotle tweeted @ChipotleTweets, nothing is free, only cheap #labor. Crew members make only $8.50hr how much is that steak bowl really?” After getting fired, he took the company to court for wrongful termination and surprisingly won!
The woman from Yelp stated that she spent 80 percent of her pay on rent. This was a violation of their Terms of Conduct, so she was fired. She wasn’t as lucky as the Chipotle guy.
Coca-Cola’s Lack of Due Diligence
If there’s one thing we’ve learned about Coca-Cola’s recent mishap it’s that you don’t want to tick off the Russians. In their recent tweet, they posted a snow-covered map of Russia with their logo, but it wasn’t the right map. It was outdated and didn’t include certain lands that had been annexed after the second World War. Russians posted pics of them throwing Coca-Cola drinks into toilets, using the hashtag #BanCocaCola….yikes!
What do you learn from all this? Companies need to pay way more attention to their social media management services campaigns and strive to keep employees in line.