Currently, there are about 40 million people in the U.S. that have a LinkedIn profile. As the most popular social network for professionals, this website has a lot to offer for many organizations and companies both in the U.S. and around the world. LinkedIn is helping companies find employees, make connections with colleagues, check
Reputation is everything to your business and your brand. Without that, you essentially have nothing. Of course, this is Business 101 information to most, so what is the big deal about bringing it up now? Now, the marketing world is experiencing a revolution. Now, the Digital Age has taken over and if you aren’t
Search engine optimization has become one of the key factors in determining the success of a company. When online business advertisement first came onto the scene, business owners immediately began to search for methods of improving their online visibility. This became especially true when large search engines like Google came onto the scene. As society
While traditionally, an SEO professional was one that focused on keyword optimization for content, that role has changed slightly over time. As the world of SEO and internet marketing have evolved, so has the role of this professional. A modern SEO specialist isn’t just skilled in keyword searches, density, and optimization. They must also be
A lot of people are seeing the changes in marketing trends as a sign that they can ditch old marketing methods. This includes the rumors making their rounds that SEO is “dead”, but the reality is that it’s still alive and well, and won’t be dying any time soon. The use of SEO has changed,
The tale is as old as commerce itself: people want to do business with other people, not companies. This is why social commerce is a hot topic, and why it’s becoming one of the biggest opportunities for people who want an alternative to traditional business. The question now, though, is whether s-commerce is actually going
Marketing is the heart of any business, and in the internet world it has become a critical practice that separates the great from the good. If you want to be one of the companies that is known for having the best marketing strategy, you have to start with social media marketing sooner than later. If
Any SEO agency is going to offer advice, support, and solutions for your business when it comes to digital marketing. Choosing the right SEO company, of course, is where your focus should be. Make sure that you take the time to explore the options that you have and find the best business relationships possible. That
So you’ve finally decided to hire an SEO company to help with your marketing. This is a great move no matter what business you’re in, but you do have to make sure that you utilize the professional services that you’ve acquired well. Getting more out of your marketing allows you to save money, stand up
Local search and SEO are taking over the internet marketing realm. There are many different business directories out there that your company can be listed in and it’s up to you to make sure that your name makes it in as many as you possibly can. If your business isn’t listed at all, yu have
Everyone gets busy. Are you guilty of getting so busy that you neglect important areas of your business like the website, online reputation, and other elements? If so, you might be losing business according to Stanford. The study performed at Stanford revealed that 75% of users state that they make judgments about credibility based solely
Google has been working on new algorithms that change the nature of search and the way that search engine bots find results when a search is performed. Instead of relying primarily on keywords, searches are now moving toward contextual, or semantic, search. This changes the focus to user intent and context rather than just the
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