Content is king – it’s the motto of the Internet marketing community, but not every business can consistently publish great posts. This is key for keeping your audience interested and engaged. This is easier said than done for some small businesses that end up relying on an SEO agency in Los Angeles to take care of their content marketing. Outsourcing your content to a reputable company can make your Internet marketing strategy seamless. In fact, a lot of organizations have found it to be essential to their online reputation management initiatives.
Some mistakenly believe that outsourcing content marketing is for B2C businesses. However, data shows that it can be beneficial in the B2B market as well. According to the Content Marketing Institute, 44 percent of B2B marketers outsource their content creation. More than half of technology marketers in the B2B industry outsource content editing, writing, design and distribution.
But if you’re not convinced you need to outsource to an agency that specializes in content creation, then continue on.
Scale Up or Down as Needed
Running a small business is enough work as it is without worrying about hiring new people for your internal content team. Or worse, having to lay off some. With an SEO agency, you can scale up or down as needed, based on your marketing efforts. This is the optimal solution for startups with smaller budgets and small businesses that are growing rapidly.
Gain Access to Top-Tier Tools
A reputable Search Engine Optimization agency will use nothing but the best tools for your content creation. This means that you too will have access to these tools. Analytics is a major component in determining whether a content marketing strategy is working. Pay attention to the data to see if your efforts (and money) are well spent.
Save Time and Money
These two commodities are what every small business owner wishes they had more of. Having an in-house team of content writers is less efficient than outsourcing. There’s a lot going on inside the company at any given time, which can be distracting to your team. However, outsourcing to a firm that specializes in content creation will allow you to save both time and money.
Hiring an SEO Agency for your Business
If you’re considering hiring a Search Engine Optimization firm for your organization, you have to determine the type of relationship you want to have. The following relationships are the most commonly found. The one you choose should match well with your company’s style.
- The curator: Responsible for collecting, organizing and delivering fresh content that is relevant to your target market. The purpose here is to get more followers for your newsletter, social media profile and blog. A professional service will tweak your content to suit your brand.
- The executor: Responsible for implementing the content marketing strategy you’ve already developed. In this case, the firm is only required to push out the content based on the quality, rate and time frame you set forth. This is the best option for small businesses interested in pushing out lots of content with average quality fairly quickly.
- The partner: In this scenario, the SEO agency takes over strategy development, content creation, distribution, editing, analytics and publishing. The firm normally has a team of writers, strategists, editors and account managers. They understand the ins and outs of your business, as well as the goals you’ve set forth. This will reflect in all of the content created for you. It’s a good idea to make sure that the agency you choose also offers online reputation management so that you may benefit from multiple services.
Working with an SEO agency can be very beneficial to your small business. Contact a local firm to see how they can help with content creation and management.