Every online marketing campaign relies on content production. The quality of the content you create is crucial to the success of your strategies. Conversion rates are based on multiple factors, but one that can’t be ignored is your online content. Your content is one of the first touch points a consumer has with your brand. This can be through your website, landing pages, PPC ads or email campaign. One area that’s frequently overlooked are product pages. If you shop online, you know how important product descriptions are for helping you decide whether or not to make a purchase. An Internet marketing agency can analyze your website to determine if all of your content is up to par.
Local SEO companies in Los Angeles also offer other services that can help improve you product pages, such as Web design Los Angeles. The overall online presentation of your products should be considered when determining their effectiveness.
E-commerce sites sometimes have thousands of products listed in the database. It can be a cumbersome task for business owners to handle. If you can’t afford in-house copywriters, editors and designers, then you’re stuck doing it all yourself. In that sense, it just won’t get done – like in the case with most one-person-run e-commerce businesses.
The following questions will likely be asked by the Internet marketing agency you decide to work with.
Who is the Audience?
This is an important question because it creates the foundation of your product descriptions. Your product content should use language that resonates with your audience and it should answer the questions they likely have. Make sure to include additional information if your audience needs a nudging to make the final purchase.
Are Your Pages SEO-Friendly?
Your product pages need to contain keywords, meta-tags and a variety of other on-site search engine optimization to help it rank on search engines like Google. The content management system you’re using will determine how simple it is to implement these SEO additions. Either way, an expert can help you get all sorted out quickly, so you can begin ranking as soon as possible.
Are Reviews Present?
Amazon is doing great because it’s easy to use, offers great account features and showcases customer reviews and ratings. Today’s consumers are obsessed with social proof, so if others aren’t liking a particular product, then they feel they won’t either. You can use testimonials and reviews to your advantage by posting them on your product pages. Some Internet marketing agency experts can help gather real-world reviews from your past customers.