Launching a brand new website for your startup is exciting – it’s when you finally make your business venture official. In today’s time, there’s no having a business without a website, so this definitely needs to be a part of your launching strategy. The web design you use for your Los Angeles business should be professional and suit your branding and audience.
There are many other aspects of your startup that you need to focus on as well, such as your SEO, which you can get help with from professionals that offer this service. Let’s take a look at some of the things you need to consider when launching your startup.
Build a Seamless Simple Website
The web design of your site shouldn’t be overly complicated or extraordinary in the sense of features. You should instead focus on putting the components that are necessary for efficiency and functionality. It’s all about the user experience, so forget about the lavish plugins and extra graphics and animations. At first thought, this may seem like it would be impressive, but not if it’s bogging down your visitors’ bandwidth. Just use the minimal amount of features needed to create a site that is operational.
Create a Feasible Layout and Design
Again, your website design should be clean and clearcut. People who are visiting your site for the first time should have no problem browsing around and interacting with the site elements. How you layout your graphics, text and menus will play a big role in making your site functional and easy to use. The placement of your calls to action, products and so on should be done strategically, so that it drives users to convert.
Write Your On-site Content
The copy written for your website should be straight to the point, clear and persuasive. It’s a good idea to include tag lines on your web page, which will help with branding. All of the pages on your site should be optimized with keywords selected for your company. Make sure the voice of your content suits your brand and helps differentiate you from competition. You should write copy that is compelling and informative to achieve this.
Optimizing for Search Engines
Your site won’t get very far if you don’t use search engine optimization. It doesn’t matter how great your web design looks – if you don’t optimize your site, then you won’t get any traffic without paying for ads. The great thing about SEO is that it’s relatively affordable and well-worth the money, given the results you can obtain when you work with the right professional SEO services. Your Search Engine Optimization should consist of link building, writing guest articles and promoting on-site content using social media. Before you launch, make sure your Search Engine Optimization is in line.
Include Calls to Action
Your call to actions are very important – they should be placed throughout your website to help people convert. There are a variety of ways you can include calls to action throughout your site, such as at the end of blog posts, inserting buttons in visible places and using pop-up forms users can fill out. The idea is to create multiple funnels for your conversions, so that you can test out different methods to see which of them perform the best.
Selecting a Website Host
This is very important for determining how well your website will function. If the host is not able to keep your site up during peak traffic, then you could risk losing sales. With that said, make sure the host you select is reputable and able to support your web design. Look over their packages to see which would be best for your website needs.