What’s the perception people have of your brand? Is it a good one or is it a bad one? How can you really tell? In the past, surveys and sales trends were typical ways to determine whether a brand was well-perceived and accepted. Today, everything is much more transparent, thanks to the Internet. Consumers now have direct access to the brands they like to shop with. The online world is completely different and can sometimes be unforgiving. This is why it’s so important to have an online reputation management strategy implemented.
There are a variety of aspects of online reputation management that you should consider, such as social media marketing, SEO, content marketing and monitoring the Web for mentions of your brand. It takes a lot of time, effort and careful planning to make your strategy effective. So here are a few tips you can integrate into your ORM strategy.
Get Rid of Negative Links
If you find negative posts while monitoring your brand, don’t freak out. You may come across a blog that says negative things about your business in an article. Sometimes, contacting the authors of these posts is enough to have the content removed. You can hire online reputation management services to help you with removing these negative links. Some will be impossible, so don’t get bent out of shape if this happens.
Create Blog Content
If you don’t already have a blog set up, you should do so as soon as possible. An agency in Los Angeles that offers online reputation management services can help set one up. It’s important to post consistently on topics that your customers care about. Your posts should be engaging, so give them a great headline and include high-quality images that help support your content. Writing these posts regularly helps to keep you in the minds of customers and prospects and it helps improve your search engine optimization.
Write an Entry in Wikipedia
You’ll find all the major brands with an entry on Wikipedia, so why not do the same for your small business? Now, this is easier said than done – there are plenty of rules you must follow, such as including quality verifiable sources. Hiring a Wikipedia expert is ideal to increase chances of your entry being accepted.
Create a Whitepaper
Writing a whitepaper can be an excellent way to position yourself as an authority in your industry. Make a whitepaper about something that’s related to your field. The whitepaper should be very informative and detailed. Most post it up as a free download in exchange for sharing their personal details.
Design an Infogaphic
Images receive some of the best user engagement on social media, especially when they are informative. This is why infographics tend to perform very well on Facebook and other social networks. Try to come up with one that covers a topic that’s within your industry. For instance, if you’re a mold remediation company, you can create an inforgraphic that shows the process of mold growing and stats regarding its impact on your health.
Choose the Best Keywords
You need to have your current keywords analyzed by a professional who specializes in online reputation management. It’s important to know which key phrases people are entering into search engines, so you can ensure your content is being seen first. Your Search Engine Optimization strategy will play a very important role in your online reputation, so make sure to test, analyze and test so more.
Monitor Your Brand Mentions
If you haven’t already, it’s time to set up Google alerts. You can change the notification settings to have it email you a daily or weekly report. Make sure to insert brand keywords and misspellings of your brand name.
These tips can be used to get you on the right track to online reputation management. Consider working with experts to help speed things along.