How important is your Web design for lead generation? Well, it won’t get far in the SERPs of Google and other search engines if it’s missing vital components, which means your ranks will get pushed down. Why risk being penalized when you can make simple tweaks to your design to ensure it is properly ranked?
Search engine optimization is vital for any Internet marketing plan to work effectively, and this can’t be done without a good design for your website. The idea of designing a site seems overly technical, and in most cases it is, but this doesn’t mean there aren’t some things non-techies, such as yourself, can do to improve your site. When in doubt, you can always hire an SEO company in Los Angeles that offers Web design services.
Let’s take a look at a few hacks that you can easily understand.
Make Sure There’s Plenty of White Space
Have you ever visited a website that seemed overly cluttered with content? Images are great, but not when they are taking up all of the space. The term white space has less to do with color and everything to do with the amount of space in between the elements on your site. White space makes your site look less chaotic and is easier to digest by visitors – a plus for Google.
Take User Experience Design Seriously
The user experience is everything to Google and other search engines. You need to ensure that the navigational paths, color schemes and layout are easy to digest and maneuver. Everything on your site should be useful and the content should be clear and crisp. Users should be able to navigate through your site with ease and little fuss. People are quick to leave a site if links are missing or not working properly.
Choose Big Images
If you really like images, stay away from cluttering your pages with photos and instead go with a large image. The idea here is to choose one image to be the focal point of your Web design. You’ll find many sites successfully pulling this off, some even using the enlarged image for the background. Just make sure whatever image you choose is high quality.
At the end of the day, your Web design should be appealing, easy to use and quick to load. If your site isn’t already implementing a responsive design, then it’s time to talk to a Web designer.