Google is where you need to be in order to get more visitors to your website whether organic or PPC. Feel free to get help from a qualified SEO company.
Where’s the first place you look when you are in need of a product, service or information? Or when you need the contact number of a company? If you said Google, then join the millions of others who think the same. This common sense can come in handy when it comes time to create your Web design or to build the local SEO for your Los Angeles company.
Google is where you need to be when it comes to generating more clicks. And it wouldn’t hurt to have a social media presence. You can hire professional services for the management and marketing of your social media profiles – so there’s no excuse if you don’t have the time or skill to do it yourself.
The following hacks can be used if your search engine optimization isn’t generating enough website clicks.
Fill Your Website with Amazing Content
We’re starting with the most difficult because it’s probably the most important. If you look at the purpose of search engines, it’s to help people find valuable content, whether it’s information, entertainment or products and services. If you can deliver valuable content, then your ranks will get pushed up and so will your clicks.
But how do you prove your content is valuable? Simple – it’s about social proof. If there are a lot of people commenting on and sharing your posts, then it tells Google that it’s relevant and valuable. On that note, make sure you’re not overlooking the benefits social media marketing services can bring to the table.
Make Sure Your Amazing Content is Optimized
Keywords are still important for telling search engines what it is your content revolves around. So don’t forget to do keyword research and optimize every piece of content that you publish on your site. Just ensure that the placement of the keywords and phrases are natural. Absolutely no keyword stuffing should be used. You want to stay as far away from black hat SEO as possible. And if you have pages on your site with little to no content on it, then include a “noindex” attribute to them and place “nofollow” on the links directing to those pages.
Write Meta Descriptions and Title Tags that Are Unique
Each page should have its own unique meta description and title tags. Your title tags represent the headlines for the pages, and will be what’s displayed in your search engine results pages. The meta descriptions is the text beneath the link, telling people what the page is about. It tells Google, as well as Web users what the page contains. Doing this trick will potentially push your page rank higher and increase your CTR. There are various tools you can use to crawl your pages to be assessed, such as Screaming Frog and Siteliner. An SEO company in Los Angeles can streamline this process for you.
Get Rid of All the 404 Errors
No one likes 404 errors. They won’t drop your rankings, but it’s still a good idea to set up a 301 redirect or restoring the page, so the 404 error disappears. Why should you care if the search engines really don’t? Because people do and they will bounce away from your site never to return. Google has tools you can use to find these pages, such as Google Search Console. WordPress also offers a variety of plugins that can be used for the same purpose.
Some of these tips require a little bit of knowledge of technology and coding, but don’t be discouraged. If you need help with improving your SEO, it’s always best to speak with the experts at a local SEO company in Los Angeles.