Your web site is the gateway between prospects and your business. And if you play your cards right, you will be able to convert many of these visitors into paying customers. But before you can get there, you first have to drive traffic to your site. You can do this with the assistance of professional SEO services. There are various tactics that can be utilized to achieve higher traffic numbers.
Let’s review some of the options you can use to give your website traffic a boost.
Implementing Display Ads
Advertisements continue to be a vital piece in internet marketing strategies, so it’s no surprise that this would make it to the list. Display ads are banners and other clickable assets that are placed on authority websites with high traffic. You can use services like OutBrain and Taboola for this cause.
Another option would be to use paid search ads in search engines like Bing and Google. Each time someone clicks on your ad, you pay. If no one clicks on them, then you pay nothing. You can set up daily budgets, so that you stay within your financial constraints. Social media platforms like Twitter, Facebook and YouTube also offer paid ad opportunities. There are marketing companies in Los Angeles that offer PPC and social media management services.
Use Social Media as a Funnel
If you can get a large enough following on your social media pages, you can leverage your audience. Draw them in with great content, so they’ll click on, like and share it with others. This can be your bread and butter if you can consistently make compelling content. Professional SEO services are knowledgeable and capable of pulling this off. Make sure you include links to your website on all of your social media profiles and promote your best content on these channels.
Host Social Media Contests
One way to entice people to follow your brand is to host contests on your social media pages. This can grow your following and get them engaged with the other content you post. These contests can be used to bring people into your site to sign up to win free prizes.
Participate in Groups On Social Media
Facebook, Google Plus and LinkedIn all have great communities you can join that are centered around your industry. Try joining in conversations and starting them with others in the groups. Become well-known as an expert in your industry and people will research you. And when they do, they will find the website that’s connected to your profiles.
Team Up with Influencers
It’s easy to connect with the influencers in your industry. Build a strategy that consists of finding and reaching out to these individuals, so that you can potentially enter into relationships with them. Once you do, you can eventually have your content promoted by these brands, giving you access to their audiences. Your website link can be included in the posts, ensuring that traffic is driven to your greatest online asset.
Use Headlines that Are Optimized
Headlines continue to be a big deal, even as we enter into the social media era. Studies show that less than 60 percent of the links shared on social media aren’t clicked on. This is a large chunk of the content that’s being shared online. This means the headline is key to drawing in people to actually click on the post. Refine your headings to be shorter and more compelling.
The services offered by SEO professionals can be very useful in getting your website in line for a traffic increase. There’s nothing worse than boosting traffic for a site that can’t handle the influx!