Raise the value of your products or services by fine tuning your business’s systems. By now we all know that the speed of a website is essential for the user experience, but did you know that all this also affects SEO? Does your site load quickly? If you cannot answer these two easy questions, then
At the dawn of the development of the Internet, few could have imagined that very shortly, SEO would play such an essential role in everyday Internet life. In just a quarter of a century, SEO has evolved from evaluating the simplest signals to a complex and constantly evolving “organism.” Today it is an entire industry
The internet is a double-edged sword in the business world. Those who use it find unique ways to grow their business, while those who ignore it sometimes pay the ultimate price. Being a brick-and-mortar company today is shaky ground, as e-commerce seeks to take over the retail industry. There’s a trend that began in 2016
The retail industry is all about sales and marketing. Retailers know the importance of advertising and are willing to spend millions of dollars on it. The holidays are around the corner and retailers are gearing up for their next round of marketing tactics. But rather than focusing on television and radio, many of them are
Google has new guidelines that are going to change the way companies conduct their SEO. The update is coming in 2016 – is your site ready for the shift? There are key changes being made that could affect your site’s rankings negatively. You can work your way around this by learning about the updates and
The early 2000s birthed a myriad of Internet millionaires – microsite millionaires is what we call them. They were making fortunes overnight by taking advantage of loopholes in Google’s SEO guidelines. There were a plethora of professional SEO services that cashed in on this as well. It was a simple formula that anyone could use:
Although social media marketing has become a big part of internet marketing, there is still a lot of concern and uncertainty for many. Privacy issues, which seem to be everywhere these days, are making it difficult for anyone to really benefit from internet marketing. Fortunately, professional SEO services are helping people get their privacy back,
Social media etiquette is different for every audience. Business owners have to learn their place, as well as which practices and mannerisms they can utilize in their social media marketing campaigns. The constant growth and evolution of social media can make it difficult to keep up with the best uses of this marketing tool.
If all that you remember from high school is the fragile nature of reputations, you are in the right mindset to succeed with your business. Reputations are flexible and can change at a moment’s notice. One bad review, dissatisfied customer, or angry competitor can upset your reputation in more ways than you realize. Your reputation
Google has been working on new algorithms that change the nature of search and the way that search engine bots find results when a search is performed. Instead of relying primarily on keywords, searches are now moving toward contextual, or semantic, search. This changes the focus to user intent and context rather than just the
Content is only as good as its creator. If you don’t factor in all of the variables and tailor your content to your audience appropriately, it won’t be effective. One of the most important tools that you have on your side is your customer. Their buyer persona can help you decide just what kind of
Search engine optimization, or SEO, was initially developed by website owners who realized that they could increase their traffic by altering their website content to rank higher in search engine results. They identified that if they could use search terms entered by users on their websites in order to make the site show up in
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