Social media etiquette is different for every audience. Business owners have to learn their
place, as well as which practices and mannerisms they can utilize in their social media
marketing campaigns. The constant growth and evolution of social media can make it difficult to
keep up with the best uses of this marketing tool. However, as you become more comfortable
with social media, you will be able to figure out what is best and what isn’t. An SEO company
can also assist you with developing effective campaigns.
Etiquette and behavior on social media is something that often goes without saying. Personal
profiles are constantly exhibiting extreme behavior and have tossed all sense of etiquette out
the window in many cases. This is why many employers want to utilize social media to check up
on potential employees. Professionally, of course, social media is all about marketing. It isn’t
marketing like you remember from 20 years ago, but marketing for today’s audience.
Here are some of the most important elements any SEO company will tell you that you should
and shouldn’t be posting on social media:
● Post useful, engaging content that will grab your audience’s attention.
● Provide information and authority on your industry or niche market.
● Fill out all sections of your profiles and make sure that the information is the same
across all social media sites.
● Use common sense in posting. The internet makes it far too easy for people to track
your history and you don’t want to lose your reputation over a single un-thought out post.
● Hire a professional SEO agency to help you with social media marketing if you need the
● Find the social networks that are best for your business, and stick to them. You can’t be
everywhere, and you don’t have to be.
● Be friendly to gain followers. If you aren’t making friends, they aren’t going to come to
you either. Build online connections just like you would in person, by engaging with your
fellow social media users.
● Be transparent and have a direction. People want to be able to trust you, and want your
information to add value to their world. If your social media posts have a direction, your
audience will follow dutifully.
● Connect your business and personal accounts unless you are willing to be held
accountable for your personal social media use by your audience and colleagues.
● Use automation all the time. Some automation of social media is very effective for
marketing, but in other areas, you should be posting real-time content and engaging with
your audience from a first-person perspective.
● Have multiple profiles. One for each network is enough.
● Post about controversial subjects on your business page. Unless being a “shock jock” is
going to benefit your marketing, you should keep your business profiles neutral and
avoid controversy and subjects that might border on unprofessional.
● Be an over-sharer. Know the consistency and use of the social media sites you are on,
and don’t abuse them. Posting once or twice a day to Facebook is plenty, while Twitter
might warrant about 6 or 7 posts a day. Of course, you don’t have to share this much.
● Use all capitals, shorthand, or other lingo. No one likes it WHEN YOU YELL online, and
even if that isn’t your intention, that’s what people see. Shorthand and text lingo are out,
too, because you’re a professional, not a millennial talking to his buddies.
● Abuse hashtags. Hashtags have a purpose and they can do wonders for your branding
and social media posting. However, if you abuse them, your audience will notice and
probably hold that against you as a spam-like tactic.