Looking to Grow Your Biz? Analyze Your Social Media Metrics


For a lot of marketers, social media is the goose with the golden eggs. It enables brands in various industries to amplify their messaging and visibility. With the right strategy in place, business owners can grow their following fairly quickly. You can use the services offered by social media companies in Los Angeles.

There’s plenty of evidence out there that shows the value of utilizing social media marketing for business. According to one study, 86 percent of marketers feel social media is essential for their company. The amount of money being spent on this venue is expected to reach $17 billion by 2019. Even with these impressive numbers, only about 3.4 percent of business leaders actually report a positive influence social media has on their business’s performance.

What’s wrong with this picture? In many cases, companies lack the understanding needed to achieve great results with social media marketing. It takes careful analysis of data collected from these campaigns to determine what’s working and what isn’t. Here is a quick overview of some of the social media metrics your brand needs to be paying attention to.

User Engagement

This is very important, as it helps to paint a picture of how users really feel about your brand. It doesn’t matter how many followers your profile gains – if they aren’t liking, sharing and commenting on your posts, then you would be better off talking to a wall. Make sure you pay attention to engagement rather than the number of followers you have.

The Demographics of Your Audience

It’s essential to have some type of customer profile drafted up to ensure you’re reaching the right audience. There’s the typical data, such as age, location and gender that you can pull up. However, you can find out more using platforms like Facebook and Twitter, which shows deeper details, such as hobbies and likes. This will allow you to fine tune your campaigns so you’re targeting a more specific group of people.

Compare Results of Competitors

The great thing about Facebook is that it allows you to keep track of your competition’s pages. You can see how they’re faring for the week, what content they’re publishing, how quickly their followers are growing and how much users are interacting with their content. Compare the analysis to your own campaigns to see what you need to change to gain a competitive edge.

Of course, this can be done seamlessly with the help of a social media marketing company in Los Angeles.

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