How to Use SEO to Market Your Local Small Business

If your SEO efforts are not producing the ROI you want, consider hiring a professional SEO service provider to get your business to the next level.

The local SEO is the most overlooked strategies for small businesses. This should be a top focus for brick and mortars and online service providers alike. Your SEO should focus on city keywords to help draw in more customers to your Los Angeles business.

One reason to focus on local SEO is to increase your visibility. Google’s algorithm favors small local businesses and delivers results for businesses that are within the vicinity of the user. With the future focus of search engines on local results, it makes sense to start aiming your optimization strategy on that now.

Pulling this off is easier when you have a professional SEO service that can develop a strategy based on your Los Angeles business.

But what can your business do now to attract local customers? Here are a few tactics.

Begin Creating Local Business Pages

It’s good to create business profiles on all the major search engines – Google, Bing and Yahoo. It’s fast and simple, but if you don’t have the time, consider hiring SEO services in Los Angeles. Make sure the data is completely filled in with accurate and up-to-date information.

Optimize All Pages

There are different ways you can optimize your business pages for search engines. For one, you can upload numerous high-quality photos of your organization. You should also include hours of operation, services offered and areas you service. You’re also supposed to select a category for your business. Some search engines allow you to choose between two and five categories. If your business isn’t categorized or is mis-categorized, then it won’t show up in search results.

Ask Customers for Reviews

Reviews are a driving force for consumers – some won’t purchase a product or service without first looking for customer feedback. Refrain from buying fake reviews – instead, ask your customers to leave reviews and include a link in your emails, social media pages and website, so users can easily do so.

Optimize Your Site

Make sure the data on your website matches your business pages. Include local keywords throughout your site, such as nearby cities and regions. An SEO company in Los Angeles can analyze your on-site optimization to see what’s missing and what needs to be changed. They can also check your site navigation and design to ensure user-friendliness. If you don’t have a responsive design, you risk losing traffic, since majority of local traffic comes from mobile devices.

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