Currently, there are about 40 million people in the U.S. that have a LinkedIn profile. As the most
popular social network for professionals, this website has a lot to offer for many organizations
and companies both in the U.S. and around the world. LinkedIn is helping companies find
employees, make connections with colleagues, check out the competition, and even target
potential customers with added blogs and targeted advertising.
There are more than 5.5 million executives and business owners that have a LinkedIn profile,
and 40% of the people on the social site have a college degree. Any SEO company will tell you
that you can definitely benefit from putting yourself or your business on a website like this. The
numbers alone make it quite obvious. This is a definite must-have in your online reputation
management arsenal.
While Facebook and Twitter might offer room for business and pleasure, LinkedIn is all about
business. The site is known to be best for:
-Networking (especially locally)
-Industry connections
-Lead generation
-Online reputation management
-Company stats and information
-Increased search engine rankings for business or personal profiles
There is no “rule” among the average SEO company saying that every business needs a profile
on this social network. However, there are a lot of signs pointing to the fact that it might be in
your best interest. LinkedIn allows you to explore the relationships between customers,
colleagues, and competitors alike through the “connections” link. This could be valuable
marketing research for your organization. It also allows you to discover information about
prospects, customers, competitors, and even prospective employees.
The biggest benefit that this website has from a business perspective is its professional nature
and credibility. Unlike Facebook and many other social networks that are all over the map,
LinkedIn focuses on professionalism and business connections. Any SEO company will tell you
that a professional resource like this is invaluable to businesses seeking a professional
reputation and image. If you’re looking for a successful social media campaign that capitalizes
on professional resources, LinkedIn is a must have tool.
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