Everyone fears failing in public, which is why a lot of brands and companies are wary of getting into social media marketing. It puts them directly in the spotlight of consumers and one simple mistake could potentially cost them thousands or even millions. This has actually happened more than once to various entities over the years. This is why it’s recommended that you work with a knowledgeable SEO service in L.A. that provides social media marketing services.
The worst mistake you can make is not having a solid strategy. This plan should consist of what type of posts you’ll publish, how often and how to interact with users. It should also implement risk management strategies in case of bad PR. Unfortunately, not all businesses take this into account and end up with the short end of the stick.
The best way to learn from these mistakes is to review where they went wrong.
There was a campaign launched by South Dakota back in 2014. Their idea was to warn residents about jerking the steering wheel while driving on black ice (which could lead to a horrible accident). This is all fine and dandy, but the wording of its hashtag used on social media was just too sexually suggestive – “Don’t Jerk and Drive.” They did this on purpose, as an attempt to break away from the typical boring government PSA. Guess there are certain lines of decency the government can’t cross.
Tasteless Facebook Posts of a Councilman
Henry Davis Jr. is a councilman in South Bend, Indiana. He’s openly against allowing LGBT military members to openly serve in the military. He did a poor job of justifying his beliefs via social media when he posted a comic on Facebook of a man having sexual relations with a canine. So pretty much comparing homosexuality with beastiality. Of course, there was a major backlash, forcing him to apologize multiple times. Davis said he wasn’t endorsing it but was just putting out there. He still remained a councilman, but his campaign for mayor went down the drain.
Wrong Photo Ignites Twitter Backlash
To celebrate the 4th of July, American Apparel decided to post an image of what they thought were fireworks. But in reality, it was an image of the 1986 Space Shuttle Challenger exploding. Big mistake. Rather than portraying their patriotism, they showcased a national tragedy. It wasn’t amusing to the public and it wasn’t related to the event. Worse, it brought sadness versus celebration. They didn’t do this intentionally, so it was easier for them to overcome this blooper.
Surviving mistakes like this can be done with the help of an SEO service provider in LA.
A Dentist’s Post Causes an Uproar
There was a dentist who decided to post an image on Facebook of a beloved lion named Cecil from Zimbabwe. Rather than it being alive and healthy, it was dead. Then on top of that, he bragged how he hunted and killed it. This exploded into an uproar not only locally, but internationally. Not surprisingly, his practice was crushed.
A Bad Joke
Comedians are known for posting racy and controversial content on social media. Although they’re able to overstep boundaries many others can’t, there’s still a fine line between what’s acceptable and what isn’t. Gilbert Godfrey decided to crack jokes regarding the tsunami that pummeled Japan in 2011. He tweeted things like “Japan is really advanced. They don’t go to the beach. The beach comes to them,” and “What do the Japanese have in common with Howard Stern? They’re both radioactive.” He used to be the voice of the Aflac duck, but not anymore.
Getting through a social media gaffe is easier when you have an action plan. You can team up with a social media expert from an SEO service in L.A. They can also offer Web design services for your Los Angeles Web site.