Videos are becoming one of the hottest pieces of content in the online marketing world.
Buzzfeed, YouTube, Facebook, and even Instagram are all seeing thousands of video posts
and shares on a daily basis and it seems like all the big social media marketing companies are
talking about it. Naturally, that lends itself to the thought that perhaps video marketing would be
a good tool for your branding.
Social media marketing companies report that video marketing campaigns are seeing 2-3 times
as much success as other content marketing strategies. There is not a social media marketing
service out there that won’t tell you that you need video marketing for success. Of course, you
also need to understand videos and how they can help your branding.
What Videos do I Use?
The videos that you share with your audience on social media depend on the type of impression
that you are trying to make, the information you want to offer, and what you want your reputation
to be. Obviously, you need to share videos that are not crude or offensive, and stay away from
hot button topics that could negatively impact your reputation or get you involved in an online
debate. Politics, religion, and adult content are the big ones to avoid.
Can I Just Share Videos?
If you don’t actually have the desire or means to create videos for your brand, sharing and
engaging with users through videos is a good way to go. There are definitely a lot of ways that
you can create your own videos for successful marketing, as all social media marketing services
will tell you. However, that doesn’t mean that you have to make them. Find what works for you.
Most importantly, don’t be afraid to use the tools that work, including videos.
Isn’t a video on YouTube just like a commercial (which most people hate)?
There is so much more to YouTube video creation. Very few companies actually use the site to
create commercials or sales-type ads. What you can create with this video site is a total sense
of authority for your brand and business. You can provide firsthand insight and information,
valuable one-on-one consulting advice, and other resources that people will appreciate by
creating and sharing videos online.
According to social media marketing services, adding video marketing to your arsenal can
increase your marketing success exponentially. Plus, it’s an easy addition to make. Whether
you choose to aggregate content or create your own, our social media marketing service is here
to help if you need it.