Which social media platform is right for you?
There are a plethora of social media platforms available. Each one caters to different demographics and goals, so which one is right for your business plan? Before creating a new social media account, every business should…
- Create goals: both short term and long term.
- Define target market(s) by demographics, interests, age etc.
- Understand the different platforms: who, how, and why they use it.
What is LinkedIn?
How would you like to access an international market that boasts high education and income? Network with professionals! LinkedIn is the only platform that connects professionals with professionals.
What is Pinterest?
Think of Pinterest as a virtual collage board.How do you use this to your advantage? Remember, Pinterest is visual. Give them something to look at and share! Create different “boards” to extend your brand and make your company accessible. Distribute coupons, promote contests and special events, and WIN BIG with the Pinterest crowd.
Target Business Professionals
Did you know that you should post on LinkedIn from Tuesday to Thursday, either at the beginning or end of the workday? This is the best time to catch professional’s attention. You can focus each LinkedIn PPC campaign by:
- Job Title
- Job Function
- Company Name
- Company Size
- LinkedIn Group
- Job Title
Don’t waste money on a generalized target market. Whether it is one or multiple factors, LinkedIn PPC puts your ad in front of people who want to see it.
Access your mobile market
75% of all daily traffic comes from mobile apps. Large name brands like Nordstrom, West Elm, Whole Foods, and Mashable are accessing the mobile market through Pinterest. You can market like a big name brand too! With an average of 1.36 million visitors daily, why not focus your marketing investment with Pinterest PPC? Access this market while they are on the go. Give them every opportunity to discover you!