Good or Bad: Linked-In & Microsoft Tying the Knot

B2B or B2C

There’s been a lot of talk about Microsoft and LinkedIn joining together in matrimony. Internet marketers, social media marketing companies and businesses are all wondering if this will bring eternal bliss or a marriage from hell. The news came in this past June, regarding Microsoft buying LinkedIn.

It sounds like a pretty good idea – Microsoft, the brand that designs business suites and LinkedIn, the social network for business professionals. But before we make conclusions, here is a quick rundown of the deal between Microsoft and LinkedIn.

The Deal

It was announced that Microsoft was planning to buy LinkedIn for an astounding $26.2 billion. This is a big deal because there are over 433 million people using LinkedIn, which will be transferred with the acquisition.

So why is LinkedIn deciding to sell if it has so many members? The acquisition is about more than money – it’s about giving the end user what they need, which could be done better with the assistance of Microsoft. According to the CEO of LinkedIn, Jeff Weiner, both LinkedIn and Microsoft have similar missions statements.

LinkedIn is driven to connect the world’s professionals to improve productivity and success, while Microsoft is looking to empower individuals and organizations to achieve more. So LinkedIn is about the professional network and Microsoft is about the professional cloud. Combining both assets could obviously potentially open the doors to amazing opportunities. It makes sense that Microsoft would move forward on this deal, and they did.

What Does the Acquisition Mean for Marketers?

There’s lots of potential for B2B social media marketing companies and SEO services Los Angeles to do great things thanks to this acquisition. The CEO of Microsoft stated that the joining of LinkedIn with Office 365 would allow for growth, monetization via individual and organization subscriptions and targeted ads.

The potential is definitely there for savvy Internet marketing experts to beef up their efforts. For instance, having your ads displayed to users of Outlook. This is widely used among professionals, so brands that market to other businesses can potentially have their ads seen by prospects.

Then there’s the possibility that LinkedIn ads can also expand to other Microsoft suites, including Office 365, Skype and MSN.

Account-based marketing has witnessed a surge over the past year, which can be used by marketers to anticipate their ability to do ABM on Bing.

Finally, the new and improved retargeting and display for ads is worth mentioning. LinkedIn would greatly improve this area, since Bing lacked a strong display and retargeting network. The acquisition opens up the door for Bing to strengthen their retargeting. They could even merge search history from Bing and LinkedIn to improve results of ad campaigns.

A Major Database

Both Microsoft and LinkedIn have huge databases, which consist of all sorts of details. Just imagine how this will be amplified once the databases are merged together. There’s so much information that can be used for advertising purposes, such as job titles, connections, work history and skills. It’s a dream come true for B2B marketers and even ad platforms.

How to Capitalize On this Deal

So what can social media marketing companies and Internet experts do to capitalize on this deal? For one, you have to think of what happens to LinkedIn profiles – they now become even more important, especially in Bing. Make sure your profile photo is a good one because it just may be more visible now.

This also means that your information is less private and more widely used. Microsoft is on the path to ruling social advertising and social selling, so be prepared for this as well!

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