Are you using the #1 communication tool?
Email marketing may be one of the oldest forms of marketing, but it is tried and true. Did you know that at least 91% of consumers check their email daily? Today, email is the most popular medium to communicate. This is the reason why it should be part of your marketing plan.
Four reasons to use email marketing
- Everyone uses it! There are over 1.4 billion people worldwide who have emails. Within the United States, 91% of online adults use email frequently.
- One of the cheapest and most effective marketing methods. Did you know that the return on investment is approximately $43 for every $1 invested and the retention rate is 37%? With emails, there is no printing or postage costs. The only cost would be time invested.
- Emails can be used for a variety of marketing purposes. You can:
a. Create new leads
b. Promote your website and social media
c. Connect with current clientele
d. Add value to your company brand
- Instant. Measurable. Variable. Email marketing can be done now. Actions and results of that email’s success can be measured. And the information can be changed with every new email, catered to the target recipients.
Be visually appealing. 88% of recipients prefer a visually captivating HTML email vs receive a plain text email. Balance the ratio of pictures to text and you’re sure to increase recipient engagement with your emails.Keep your company on your customer’s mind. Google remarketing engages your audience even after they leave your website. This tool displays your ads to your target audience while they browse the web; search for related websites; or even when visiting a competitor’s site. How cool is that? You can take advantage of this powerful tool by simply adding a code to your web pages.