Video ads are a big deal in the Internet marketing realm. It opens the doorway to all sorts of potential – to increase traffic, followers and revenue. But just because you make a video and post it to social media doesn’t mean it will fair well. Many companies use social media marketing, but fail epically.
There are a number of platforms companies in Los Angeles can use for their social media marketing, including Facebook, Twitter and Pinterest, which will soon be joining the video ad party. If you’re not currently on Pinterest, now may be a good time to jump on the bandwagon.
Promoted video pins are already in circulation for a test run on Pinterest. These videos will have an auto-play function, allowing them to play once users scroll over them – much like the ones on Facebook do.
So far, there has yet to be any comments about video ads from Pinterest, so there aren’t any details in regards to the pricing.
Social Media Video Marketing is the Bees Knees
To date, there aren’t any social media platforms that do better in video advertising than YouTube. In a sense, they are the king of video ads, which makes sense, since it is predominantly made up of video content. There are over a billion people using YouTube, which accounts for nearly one-third of Internet users. It’s like a gold mine for marketers and brands, so it’s really not shocking that ad spend on YouTube increases by 40 percent each year.
In 2013, Facebook decided to join the cause and implement video ads into its platform. This made it a direct rival with YouTube. Most recently, Facebook boasted eight million video views daily. The next platform to watch out for is Snapchat. Out of all the social networks, Facebook is the only one that has the most reach for videos.
Twitter too should be on the radar of marketers and brands, especially since users are more likely to watch videos they discover on their platform. It also has auto-play features, which has proven to be effective. Research for auto-play videos show that platform users are 2.5x more likely to prefer videos to auto play, video recall is increased and there is a higher chance of users watching videos all the way through.
Who Watches Social Video?
So which demographic is watching the most videos on social media? It’s no surprise that it’s users between 18 and 33. Most of the time, this content is being viewed on mobile devices and laptops. It’s expected that the millennial population will make up 75 percent of the workforce by 2030, which means you need to heavily consider using video advertising as part of your marketing strategy.
Is It Really Worth the Investment?
According to numbers, it seems that social video ads offer a great ROI. Here are some important stats to point out:
- 72 percent of businesses say video boosted the conversion rates on their websites
- YouTube gets more than four million views daily
- In 2017, it’s predicted that 74 percent of Web traffic will stem from video
- More than half the views on YouTube are from mobile devices
- About 100 million hours of video is watched daily on Facebook
- Facebook receives an average of eight billion video views daily from its half a billion users
- Forty years worth of video is watched daily on Periscope
- In January of 2016, Snapchat video views exceeded eight billion
The potential companies have for social media marketing is extensive. You should try working with social media marketing services to put together a strategy that will maximize your video ad results. You can also combine forces with a PPC management company.