EXPERT PALM SPRINGS SEO COMPANY
If you don’t have a strategy already, then you’re allowing your competitors to devour your potential sales.
Why not do something about it? With the help of professional SEO services in Palm Springs, you can. There are many ways you can use search engine optimization to improve your business in the desert.
Let's Make a Plan!
You can use it to build your brand’s position in the industry.
And you can drive more targeted traffic to your site and your location so that people can find you all the way out in beautiful Palm Springs!
We Know What Works & What Doesn’t.
It takes careful research, consistency, and analyses to maintain your online ranking position. Our service includes 24/7 consumer behavior monitoring and data collection in order to plan a great marketing strategy and understand if it’s working or if we need to pivot in our approach to your strategy.
At ITAI, we have the tools and industry knowledge to properly track, monitor, analyze the data to improve your marketing results for your business in Palm Springs.
Answers to Your Questions
What does SEO mean?
SEO literally means Search Engine Optimization. This is how someone finds your business on the internet.
Why should I pay attention to SEO
as a business owner?
It’s important to optimize your website using SEO techniques. SEO is the way customers can find you, either online, or all the way out in the desert!
How can come up on 1st page of google so people find my business?
Getting top ranked on Google is not something that happens over night- it takes a great SEO strategy, time and resources to climb the Google ladder and out-rank your competitors.
My business appears on the 1st page of google when I search for my website. however when my friend searches for our business he can’t find it. Why is that?
To see the most un-bias, honest results from Google, you may need to disable personalized search or clear your cookies to understand your real ranking, devoid of rankings tailored to you. Google presents you with results you “search the most”.
How do I know what keywords are good for our business?
It’s a good idea to hire an SEO company like I Think An Idea to do an extensive keyword and market research to come up with proper keywords for your company. SEO is like tending to a garden, the more you water it, the healthier and more robust it will become! Keywords and SEO work needs TLC and consistency to rank at the top- it’s a constant work in progress!
Here’s a closer look at how ITAI’s SEO services can help your Palm Springs business.
Search Engine Optimization
Driving organic traffic to your site vs paid traffic comes with many benefits. For one, organic traffic from prospective clientele produces long-term results. When your SEO strategy is managed with consistency and relevancy, climbing the Google ranks is quick, and staying on top is attainable.
In order to maintain your ads, it’s important to invest money and time into your campaigns. Consistency is key. As soon as you stop paying, your ads are taken down, reaching no one and garnering no results .
When you’re working together with an SEO agency in Palm Springs, you can ensure you’re getting the best value for your marketing dollars. Our company includes all the necessary digital marketing services, such as:
- thorough keyword research
- conversion analysis
- online traffic data
- well-rounded SEO
- social media curation/management
- ranking reports
We make sure you have all the bases covered to ensure maximum results!
LOCAL SEO SERVICES
If you’re a business that works with local customers from a physical location, localized SEO ranking is exceptionally important. Brick and mortar businesses and local service providers both benefit from local SEO, especially in the desert!
This technique revolves around using keywords that are locally focused. In many cases, it’s adding cities and states to the beginning or end of the main keyword.
For example, rather than ranking you for “hair products in California” we would work towards a ranking for “Beauty Supplies in Palm Springs, California” or “Palm Springs beauty salon” and so on. These keywords target your ideal demographic and will appear when your clientele search for your services in Palm Springs.
This allows prospective clients in that area to find your website within the search engine results pages (SERPs).
If your site is mobile-optimized, your page will automatically show up under the search results when local Googlers search keywords that apply to your practice (even if they exclude the city and state). This service will only work if their location feature is on.
SOCIAL MEDIA MARKETING
Your social media presence can help drive traffic to your website and result in an increase of sales, while also growing your brand identity and promoting your business. If others start sharing your posts and links you share, then this signals to Google that your content is relevant, useful, and appreciated.
As with any marketing method, there are several ways you can use it to your advantage. You can use social to build your brand. The more of your followers you can attract, the more people you have to engage with and promote your brand.
Creating a customer base of loyal brand advocates is one of the top benefits of using social media.
ITAI will help you build a social media strategy built around your content marketing, SEO, and branding needs.
If you recently hired an SEO company in Palm Springs that didn’t do a great job on your strategy – or maybe you tried doing it all on your own but were unsuccessful, don’t throw in the towel just yet! There are a number of remedies for this.
This search engine has strict guidelines when it comes to how the site is ranked. If you don’t closely follow these guidelines, then you can end up penalized.
The main issue we see our clients experience in the past (for those who don’t regularly follow SEO algorithm changes) is that they don’t have any idea how to manage their SEO properly. SEO and keyword rankings are always changing, which can make it difficult for business owners to stay on top of these changes.
At ITAI, we can help your business overcome ranking penalties. We do this by analyzing your website to identify what went wrong, and then manually going in to fix these mistakes. We’ll audit your website SEO, backlink profile, content, and more.
BUILDING LINK CAMPAIGNS
Both internal and external links can help improve your search engine optimization. For example, linking to other internal pages on your site can help direct users to other parts of your website.
Google’s algorithm also favors linking as it helps to improve the user’s overall experience.
It’s also a good idea to link reputable sites, such as resources you cite data from. Any link you use should be working and pointing to a reputable website.
But it doesn’t stop here – you also need to build a backlink profile. This is where we come in. Our service includes backlinked landing pages and websites that all point back to your cosmetic enhancement site.
At ITAI, we can help you build your backlinks and properly implement internal and external links throughout your website.
Your content is what will drive people to your site. After all, prospective clients type keywords into search engines like, “Cars dealership in Palm Springs” or “Mercedes Benz of Temecula” who seek quick and concise information as well as availability for products and services. If information is hard to find, or is excessive, they’ll leave quickly and look elsewhere!
By creating content that provides valuable information, you’ll retain the traffic you receive. The key is to use highly-targeted keywords in highly-relevant content.
This way, when your audience reaches your site, they’re compelled to stick around. The longer they remain and the more pages they visit, the better this looks to Google and other search engines, and the higher chance you have at making a sale or locking in an appointment to your dental office.
ITAI will generate awesome website content, easy-to-use product/service pages, and written blogs and articles that articulate your services, offer useful information, and act as a resource portal for your customers.
All of this work takes time and should be met as a marathon, not a race. Great SEO and content needs to be consistently added to and maintained to be effective. Our writers come up with original topics, do keyword research, and write all the fascinating content in order to pique the interest of both information seekers and clients alike.
At ITAI, we can do all of this for you so you can focus on running your business.
Digital PR of the modern age looks and acts very different than in decades past!
In the past, businesses reached out to journalists at newspapers and television stations with their press releases. The times have changed, and we no longer have to go through these time-consuming and expensive steps.
With digital PR, you can easily publish your press release on various sites, increasing the chances of a blogger, vlogger, our journalist picking it up.
At ITAI, we help build businesses of all sizes a successful PR strategy that includes press release writing and distribution, PR outreach, social media marketing, and more.
We do whatever possible to get the word out about your upcoming availability, recent projects you finished, new services, or other related news.
Depending on online success, the digital marketplace today can either be a gift or a hurtle. When used right, it can help boost your brand’s visibility, trust, authenticity and reach.
The other side of that is the damage that can come from bad reviews, poorly managed sites, bad customer service or online ordering platforms. Online reviews help countless consumers with making a decision on whether or not to do business with a brand. This is why reputation management is so important, especially out in the desert!
Being proactive about managing your online reputation is key. You can easily monitor and manage what others are saying about your business and engage with those who are dissatisfied. Thats why we put time and effort into reputation management-so that you don’t have to!
Trust us at ITAI to help elevate your brand, and it’s online reputation.