Digital marketing for SMEs

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Digital Marketing is the process through which digital channels are used to market and advertise products and services. These efforts are intended to awaken the interest of the audience and turn them into sales opportunities.

Search for search engine optimization (SEO), SEM, content marketing, marketing automation, influential content, marketing campaigns, e-commerce marketing, social media marketing, direct marketing through email, e-books, games, etc., are some examples of digital marketing.

However, in the article, we will specifically address the importance of SEO.

The search engine optimization or SEO is the practice of using accepted to increase the ranking of a website in search engine results techniques. This best practice ensures that a website will receive more traffic results through natural search.

Below I will give you three reasons that explain why SEO is important for your website.


1) SEO concentrates on the most effective sales tool that a business has

What is the most effective sales tool a business has? Their website! It is always open- 7 days a week, 365 days a year, and you are never sick due or arrive late for work. Think carefully, and you will conclude that your website is the “perfect employee” because it can perform multiple tasks effectively and addresses thousands of tasks in turn.

Search engine positioning arouses the attention of your target audience and directs it towards your “perfect employee”.

2) SEO allows people to find your website

Today, in most sectors, the first point of contact with your online audience is your web space. However, unless people can easily find you, your website can be as good as nonexistent. Another reason why SEO is necessary for your website is because of the role it plays within a digital marketing strategy.

Google is known to be reserved, so we do not know the latest statistics. However, in 2012, this empire announced that it receives 3 billion queries per day! This means 90 billion per month or 1.1 trillion searches per year! So ignore the SEO at your own risk. SEO will get your business to find it, observe it, and above all, love it.

3) SEO builds credibility

The SEO positioning can make your brand stronger, more recognized, and can increase your visibility. The goal should be to appear at the top of the results when people search on Google for the relevant keyword by which they should position themselves. If you achieve the goal, your potential customers will automatically believe that your site advertises the best product or service they are looking for. If your page is showing on top of results, then your credibility will increase substantially.

Web Positioning is a complex world, especially for small and medium businesses that do not have a very high budget. However, there are different techniques that are very interesting and easy to implement in order to position yourself in different segments and outperform your competitors. Here we present some.

Works with “Long Tail Keywords”

You already know that one of the keys of the Web Positioning is to work the Keywords. However, it is common to find great competition between generic or widely used keywords. Therefore, it is important that you focus on Long Keywords, that include specific information about your product and that make it different from others.

For example, if you have a clothing store and want to position yourself for the word “shirt”, you embark on a mission that is practically impossible due to the high competition that exists for that term. However, it is possible to achieve it for the term “women’s shirts with recycled materials.” In this case, you are offering information that differentiates you from your competitors and allows you to be visible to Internet users who are searching for that particular product.

Emphasize Local Positioning

When you work on a website of a business or company that also has a physical store, it is very important that it appears in the specific search results for your city. For this, you must work on both your Keywords and local directories.

On the one hand, it is interesting that your Keywords contain the name of the location where your business is located or even the neighborhood in case your company is in a large capital. This is a practice that complements very well with the “Long Tail Keywords” that we mentioned earlier. For example, if the clothing store is located in Valencia, it is recommended that you work on the term “women’s shirts in Valencia”.

Develop a custom Social Network plan

Simply, today, they are essential to publicize your business and make it take off. Regardless of the field in which you work, you must be present on Facebook and Twitter and look for other networks that are conducive to your activity. For example, if you are a graphic artist, you should also have profiles on Instagram, Tumblr, or Pinterest.

Being present in Social Networks means much more than opening an account in each of these platforms: you must make periodic publications to communicate to your audience what you do and why you stand out among your competitors, interact with your followers and carry out actions and promotions to reach as many people as possible who use the networks daily.

To develop an efficient Social Networks plan, you will need to know the advantages of each platform and use them in your favor. The characteristics of each one make some more appropriate for businesses in one sector or another. Working in the right networks for your business is essential for a successful online strategy.

Use the opinion of your clients in your favor

If you sell products online, it is very important that your clients can reflect their opinions about your articles and you, use them in your favor. The positive reviews of those who already know your brand is the best possible advertising for your business. It is proven that positive opinions encourage new customers to trust your business and buy your products.

These comments are especially visible in Google My Business, and it is the first thing that users who search for your business on the Internet will see. Therefore, you should encourage those who have been satisfied with your products and services to write positive reviews about your brand. In the same way, you should try to mitigate criticism by contacting those who write negative opinions and work to improve their experience.

Use Google Search Console

Google Search Console is a basic tool in which you must register the Web of your business. This functionality of Google will allow you to see where the visitors of your Site come from, taking into account both the Keywords sought by the users who arrived there and the links of other Websites that redirected users to yours.

Other advantages offered by this tool is that it allows you to check the indexing status of your Web pages, and check if there is a technical problem that does not allow correct viewing for some users. In short, it is a free tool that allows you to maintain control of your Website at all times.

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