Ecommerce sales have been on the rise every year. In 2014, sales reached $53.5 billion, which was a 15 percent increase from the previous year. A whopping $2.038 billion was generated from Cyber Monday sales, which was a 17 percent increase from 2013. These are impressive numbers indeed, but note that these are only from desktop sales. Imagine the numbers if mobile devices were added to the equation. People are becoming more accustomed to searching and shopping on their smartphones and tablets. This is a prime example of why you need to hire an SEO company to develop a responsive website design for your business.
Local SEO services can be a real asset during the holiday season. Make sure your content marketing strategy is in line with the use of an SEO service provider in LA. We are expecting to see more records broken for eCommerce in Q4 of 2015.
Here’s how you can make sure you’re a part of it.
Offer Clear Calls to Action
Your website or landing pages should immediately capture the attention of prospects. If not, you risk losing them, especially during the holiday season when attention spans are even shorter. Once you have captured their attention, you need to clearly point to a call to action. You don’t want your prospects growing impatient or confused. If you are advertising a particular product or service, direct them to that specific page.
Adjust Lead Funnels for Quick Conversions
As mentioned, prospects have a shorter attention span during the holiday season. Make sure your sales/lead funnels are adjusted to accommodate quicker conversions. People don’t need to be nurtured as much before being presented with the opportunity (product or service). They are already looking to buy, so help them make that decision faster. Send more direct promotional offers, especially during the peak of holiday season when consumers are actively searching for discounts. Social media and email campaigns can be a driving force for your digital marketing efforts.
Offer a Seamless Mobile User Experience
Remember, more and more people are utilizing mobile devices, so make sure your website is responsive and offers a great user experience. Almost 29 percent of all traffic in 2014 came from mobile devices, which is a 17 percent increase from 2013. You can use the services of a local SEO company to redesign your website to accommodate mobile users. Ensure that the developer you hire is also SEO-friendly.
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