Producing good quality content has long been a successful SEO tactic. Back in 2011, our colleagues at Brafton created this excellent infographic exploring the links between content and search. In the 3 years since Search Engine Land published that graphic, the world of search has changed considerably.
If content was important for search in 2011, it’s now absolutely essential. In fact, content and content marketing are becoming the only sustainable tactics for improving your search performance. In this updated infographic, Brafton’s content brains have looked at how the landscape has evolved for content and SEO since 2011 and highlight some of the opportunities for savvy website owners.