What Are Accelerated Mobile Pages?



Like technology, the internet marketing game is always evolving. This is why it’s important to stay on top of the industry, so your business doesn’t fall behind. One way to ensure this is to work together with a professional SEO service provider. But even then, you should stay abreast of emerging trends to ensure your campaigns are on the right path.

With that said, there’s another trend growing in popularity in the mobile marketing arena known as Accelerated Mobile Pages, or AMP. Webmasters are adding these to their websites, but is it something you should jump on board with? Before you can decide, there are some things you need to know.

What is AMP?

First, let’s square away what AMP is – it’s an open-source technology that you can implement into your website to help your pages to load faster on smartphones, tablets and other mobile devices. Javascript, HTML markup are the essential tools to make this possible.

Now, let’s look at why businesses are scrambling to implement this into their own site.

It Helps Mobile SEO

If you’ve been in the game for a while, you know that the battle between PPC and SEO is everlasting. You may have worked with a PPC management company that insisted on using ads to boost your sales versus using search engine optimization. But the truth is, you want long-lasting results, which means Search Engine Optimization is a must. As for ranking in Google, you want your site to be mobile-friendly and with AMP, it helps give your content a boost in the SERPs. A professional Search Engine Optimization service can work wonders for your optimization campaigns as well.

It Helps Reduce Bounce Rate

Obviously, if you’re site is performing optimally – meaning fast – then you’re not going to get as many people bouncing away from your web pages. People aren’t willing to sit and wait for slow pages to load up, so this is one way to stay on visitors’ good side.

It Can Help with Monetization

Since your site will be much faster, you can include more ads on the site. In turn, this means more revenue for your business. Many visitors install ad blockers to help speed up the page load times. So if your site still works optimally, you won’t have to worry about this issue.

AMP also comes with analytics, which can be reviewed by an internet marketing agency that offers professional SEO services. So if you’re considering implementing AMP into your site, then consider hiring one.

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