Web Design: How to Balance SEO and User Experience

Your website design needs to incorporate many qualities that are equally important, in order to come ahead of the competition and achieve desired SEO results on the search engines.

Your Web design is more than just an image representing your brand. People are highly visual beings and are susceptible to the colors and imagery they see. The design of your website should resonate with your audience, as well as suit your brand identity. The Web design of your Los Angeles company should be user friendly and easy on the eye. If it’s lacking any important qualities, then you risk having a high bounce rate.

But how do you get people to your website in the first place? You direct them there using a search engine optimization strategy. If your SEO plan isn’t working well, then your traffic will likely suffer. A lot of entrepreneurs struggle with balancing SEO with user experience, when it comes time to design their website.

You want your site to cater to both, humans and search engines. You need both to like your website in order to accommodate the other. What do we mean? Well, if people don’t like your site and consistently bounce away from it, then search engines will rank it poorly. And if search engines don’t like your site and rank it poorly, then people can’t find it. So it’s essential to attract both.

How can you do that? Here are a few tips used by reputable SEO company in Los Angeles.

Implementing a Responsive Design

In the spring of 2015, Google decided to roll with the mobile trend, making it mandatory for website owners to go mobile-friendly or face their wrath. Now if your Los Angeles Web design is responsive, it gets a boost in the ranks.

There are three ways you can acknowledge the mobile trend with your design, and that’s to either use a responsive design, separate URLs or dynamic serving. The top dog of the three is none other than responsive design.

Use Infinte Scroll Wisely

If you insist on make your website design like a social media feed, then make sure you consider how it will affect your ranking. Although it’s a great way to cater to users, it’s not so great for search engine robots. Google says it’s better to create a paginated series along with your infinite scroll. This makes it easier for robots and people to browse your content anyway.

Avoid Using Too Many Images

Images are an excellent way to attract your audience and convey whatever message you’re trying to share. But there is a limit to how much you should be using in one post. According to Moz, text-only pages actually fare much better than image-heavy content, especially if the images are generic stock photos. So if you’re going to implement imagery, make sure it’s relevant and done properly. Then to help with your ranking, include keywords in your image titles and alt-tag.

Always Keep the User in Mind

You don’t want to focus your Web design on search engines alone. After all, it’s all about the end user anyway. Google and other search engines are just there to help users find you. Some entrepreneurs mistakenly design a site that is SEO friendly, but lacks user-friendliness. Google is becoming smarter by the year, so even if all of your UX design elements aren’t SEO-friendly, they may be in the near future. So roll with it and do whatever else you can to make your site search-engine-friendly.

The Web design for your Los Angeles business is a big deal that shouldn’t be overlooked. It’s your store front, so make sure it’s enticing to visitors. SEO services can be used to help your company design a site that is as SEO and UX friendly as possible.

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