The Importance of Relevancy and Keeping Up With the Times


As a top digital media marketing company in Los Angeles, one of the most important things we center our work around is ensuring relevance in our marketing campaigns for our clientele. Being the content curators and the marketing creationists, it’s oftentimes up to us to understand what is happening in the world and derive content out of the current times. Relevancy is something that often goes vastly undervalued and overlooked in Digital Marketing. People don’t always meet the demands of the modern time or incorporate the current cultural zeitgeist into their marketing campaigns. Disregarding relevancy can have an adverse effect on a brand’s identity and reputation among its audience base. Our job is to change that. So, how do we do it? What do we take into account when crating a client’s marketing? Because there are so many factors we consider, we’ve made a whole list of the top influences we consider while resetting a client’s online digital marketing.

Relative Industry

The most important part of any marketing campaign is, by far, recognizing what industry you’re tapping into. We begin tackling this by looking into what others in our client’s industry are currently doing, and most importantly, we look at who their main demographic is. Demographics can vary greatly depending on not only the industry but also the brand’s identity itself. Take women’s clothing for example, while some brands are intended for a younger generation, others in the same industry are catered towards an older demographic, a different class, or cultural upbringing. Think about the vehicle industry in all of its entirety- there are thousands of independent factors guiding people’s purchasing behavior. Age, economics, usage, environmental consideration, practicality, and more. Our agency works to understand our client right from the start, quickly identifying who their ideal/best demographic is, and then tailoring their content to that specific group. These factors are extremely important when deciding which direction to follow for social media, website building, and pay-per-click advertising.

Reading the Room

Another important consideration for marketing is being able to read the room and understand how your target demographic feels about certain social and environmental issues. Being able to draw content out of social movements or relevant topics that have gained popular opinion can help put you on the map and appear in more searches. It also shows your audience that you’re aware, you’re listening, and that you care about these topics. It creates a well-rounded business, which is so important in today’s oversaturated online market. People want to feel a sense of allegiance and pride for the brands they support, they want to know where their dollars are going, and how their money supports brands that resonate with their ethical and moral values.

Paying Homage to the Seasons

When generating content for our clients, it’s always smart to give a nod to the current seasons, the upcoming holidays, and to talk about what’s on everyone’s mind. Holidays and large societal benchmarks are so important to recognize and talk about in marketing. If you consider how many people search for holiday recipes, Christmas presents, 4th of July decorations, etc, you can easily see the value in incorporating these holidays and social happenings into a full-bodied marketing campaign. Picture any store on October 1st- it’s likely filled with spooky decorations, candy, and little nods to Halloween. All of this work is to essentially curate a feeling and elicit an emotion when customers walk through the doors. It helps sell seasonal products and gets people in the mood to buy festive goods. It’s no different with digital marketing. Not only do you show you’re invested in the seasons, but you also end up ranking under these topics. The more diversified your marketing is, the more people you will reach.

By taking industry, competitors, seasons, and social topics into account, our agency is able to curate engaging, well-received content that elevates our client’s identity and online reputation. All of these considerations take time, energy, and don’t just happen overnight. For the best full-stack, comprehensive digital marketing, your best bet is to hire a great digital marketing and SEO agency. At I Think An Idea, we provide top-of-the-line SEO Services, website design, ad campaign management, social media creation and management, and more. Elevate your business and check us out online to book a free consultation with one of our representatives, and start owning your business today!

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