When you begin looking into all that goes into building a successful SEO strategy, you’ll find that there are many components that can make or break your ranking. The key is to continuously test and analyze your results to see what’s working and what’s not.
Most businesses aren’t able to pull off designing, implementing, and monitoring their SEO campaigns because of all that’s required to make it work. This is exactly why our customers turn to us for guidance.
At ITAI, we offer SEO services to Playa Vista CA business owners who are looking to grow and expand. So whether you’re a small business, startup, or established company – we can help you.
Here are some of the services we can provide to you.
Keyword Research
You can’t have an SEO strategy without a carefully researched list of keywords. This is what you’ll use in your website, blog, and any other content you produce for your business.
It takes the right tools and know how to make this work for your business. At ITAI, we will analyze your industry and niche to determine the best possible keyword list to use for your SEO strategy.
We will look into your target customers, their geographical location, their search intent, and more. This way, when we build your content strategy, it successfully incorporates everything.
In turn, this will help increase your traffic, as well as your conversions.
Google Adwords and PPC
Can search engine ads help your SEO strategy? Absolutely. In fact, you can find SEO companies in Playa Vista CA using this very strategy (for themselves and clients).
When you want to be like the pros, then you must copy the pros. And what we’re seeing is a successful mix of organic and paid campaigns. What makes PPC a great tool is that it can help drive immediate traffic to your website.
And with careful keyword research, you can make your advertisements highly-targeted. In doing so, this helps to boost your conversion rates and your ROI.
One reason some businesses shy away from Google ads is that they require a sizable budget to get strong and lasting results. But when used together with organic search engine marketing, you beef up your strategy.
For example, while you’re working on your organic SEO, you can use paid search to drive traffic in right away. Remember, Google looks at your traffic and bounce rates to determine if your site is relevant.
If your site is attracting targeted traffic and they’re sticking around on your site, then this will help your SEO.
The experts at ITAI can help guide you through this process to ensure you’re getting great results.
Social Media Marketing
Here’s another area where you can use a mix of paid and organic traffic to boost your site conversions. But in order to make either of them work for your brand, you need a well-thought-out strategy.
That’s where we come in. We have social media marketing experts who can help by analyzing your company and its audience. The key to a successful social media marketing campaign is knowing your audience and delivering content that appeals to them.
Once we hone in on who your target customers are and what they’re looking for, we’ll ensure your brand offers it. This includes posting blogs on relevant topics and engaging with users in conversations.
We offer a well-rounded social media strategy that helps businesses excel.
Video Production Services
We can’t ignore the fact that many of today’s internet users are consuming millions of hours of online video. So what this tells us is that many customers are looking for video content for both entertainment and information.
You’ll even find that many are willing to watch branded videos if it helps them to make a purchasing decision. This is a great advantage for your business since you can use online video for product/service demonstrations, customer testimonials, and how-to content.
What we do is find ways to add value to the lives of your customers so they’ll come to you as a go-to resource for their needs.
Our experts are able to produce, edit, and publish video content to your website and/or YouTube.
Copywriting Services
When your SEO ranking improves and you start raking in a ton of traffic, you want to ensure your website landing pages are on point. This is where your audience will go first so it has to make a great first impression.
This includes both your home page, as well as specific product or service landing pages. The content on these pages is called “copy” – we can write it for you professionally.
Our copywriters create web content that’s engaging, informative, and that drives conversions. We use analytics tools to experiment with content and track results. This is what helps us generate great results for each one of our clients.
Web Development
It’s not just the content on your website that matters – it’s the website itself as well. If your website design is unattractive, confusing, or glitchy, then you’ll lose more visitors than you can count.
This can happen if your site navigation isn’t intuitive enough for visitors to find what they’re looking for. You may also run into issues with slow page load speeds and lack of mobile-readiness.
All of these issues can be fixed by our developers. We ensure your site is clean, intuitive, professional, and mobile-friendly. With our responsive design, your visitors will be able to access your website using any device.
This is important for appeasing your visitors, as well as search engines. Without good website development, you can forget getting a high ranking on Google.
Designing Marketing Funnels
Conversion rates don’t happen by magic. They’re carefully strategized into existence. One way we achieve this is by creating unique marketing funnels catered specifically to your business.
In order to create your marketing funnel, we have to analyze your business and target customer base. This will help us understand the buyer’s journey and how to develop content and website copy to match it.
Our goal is to help your customers get through the customer’s journey seamlessly to help boost your conversion rates. We do this by developing content that caters to the customer at every stage of the funnel.
We’ll capture leads, nurture them, and drive sales. Want to learn more? Then reach out to ITAI today!
Content Marketing
Your content is the key to making all of the keyword research we perform worthwhile. We implement highly-targeted keywords into your content to drive customers to your site.
There are different forms of content we can develop to achieve this goal. This includes blog posts, videos, infographics, e-books, white papers, guides, catalogs, and more.
The type of content crafted for your business has to match the needs of your customer base. For instance, if you have customers who are highly visual, then video and infographics are great options.
This is why it’s critical to know and study your audience habits and behaviors. Without this knowledge, your content strategy will flop.
Website SEO Audit
Your website could be hurting your SEO efforts. But you’d never know unless you had it audited by experts. Our professionals can analyze your website SEO to see if there are missing titles, subheadings, content, metadata, and other key components that can help your SEO.
The goal is to look at everything search engine bots crawl to see why your site isn’t ranking as high as it should. Then we’ll tweak these areas to help improve your SEO ranking.
We may find that there are some areas of your site that aren’t searchable by bots. The tweaks we make will ensure all of your pages can be discovered, crawled and indexed.
Building an SEO Strategy for Your Business
Now that you can see all the ways our SEO agency services can help your Playa Vista CA business, it’s time to make the call.
We’ll consult with you to determine what services you need to help improve your SEO ranking. All initial consultations are free and we’ll provide you with a free estimate.
If you’re looking for an SEO services provider in Playa Vista, CA to help grow your business’s online presence, then contact ITAI today!
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