Working together with SEO services in Culver City can help bring your marketing strategy to the next level. If you’re still using outdated offline marketing techniques like billboards and newspaper ads, then you’re severely limiting your revenue.
With search engine optimization (SEO), you can hone in on a specific market of customers. And by doing so, you’ll help to improve your conversion rates.
At ITAI, we can help your business pull this off by creating an SEO strategy that consists of all the necessary components to attract your core audience. Here’s a quick review of the SEO services our Culver City agency can offer you.
Web Design and Development
Your website is the key to driving traffic to your business. If it has a design that’s unfitting for your audience or development that hurts your SEO, then it’s time for a change.
ITAI offers web design and development services that can improve your SEO ranking and traffic. We start with ensuring your web design is responsive so that visitors can access your site on mobile and desktop devices.
From here, we ensure all on-site SEO is properly done, including meta descriptions, keyword implementation, and easy site navigation.
This will help make it easy for search engine bots to crawl your pages and learn what your site is about so it can be properly ranked. Then this will help internet users find your site.
When they get there, they can easily navigate through the site to find what they’re looking for. This creates a great user experience, which Google rewards you for.
Our website development can be used no matter the industry you’re in. So whether you have a WordPress blog or e-commerce store, we can help!
Search Engine Optimization
Once your website is built with SEO in mind, it’s time to add optimized content. This will help push your site up the ranks on Google and other search engines.
This consists of developing content that contains the keywords we select through our comprehensive research. This process involves using expert tools to find and analyze various key phrases relating to your niche.
We carefully choose keywords based on search intent and competition. The key is finding low-competition keywords that are highly-targeted. This way, you’re driving in more of the users who are looking to buy your product or service.
You don’t want to get caught up in vanity metrics like traffic and clicks. If all that traffic isn’t converting, then there’s something wrong with your strategy!
At ITAI, we ensure we’re targeting keywords that will attract your customer base so you can boost your conversion rates.
Quality Link Building
You don’t want to hire an SEO company in Culver City that ignores the value and importance of links. This includes backlinks and internal site links.
Links are what connects web pages and websites throughout the webosphere and help search engines to find relevant content to display in its search results.
For instance, on your website, there should be internal links on each of your pages to help direct traffic to other relevant pages and content. It’s also good to have external links to point your traffic to helpful resources.
Don’t worry about this driving away your traffic – these external links are to non-competitor sites.
Then you also have to work on building your backlink profile. These are links on other sites that point back to your site. For example, a known blog links to one of your pages as a resource or for product/service promotion.
Getting backlinks can be tricky if you don’t know where to place them. There’s a strategy for reaching out to bloggers with high-authority domains and having guest blog posts published on their site.
These blog posts will include a link back to your site, which can help your SEO and drive some of their traffic to your website.
At ITAI, we help you with backlink building and inserting internal/external links throughout your site.
The content on your site will help boost your SEO ranking (or it can hurt it if you’re not careful). It takes more than just writing up a blog post and publishing it to make it work for your SEO.
For one, it has to be properly optimized. This includes placing the right keywords in the titles, subheadings, and the content body. Not overdoing it is also important since keyword stuffing can have an unfavorable effect on your ranking.
And we take it a step further by offering content creation services for multiple forms. For instance, we can shoot aerial drone footage for your real estate property, record YouTube videos, write blog posts, create infographics, and so much more.
We understand that not all internet users consume information in the same manner. Some like to read, while others like to watch videos. Then there are some who prefer shorter content, such as blog posts and others don’t mind reading longer pieces with more information, such as e-books.
Our professionals will analyze your audience to ensure each customer persona you have is given content that’s convenient for them.
If you have a brick and mortar business, then attracting a local audience is key. One way to do this without buying ads on billboards, radios, and television is to use local SEO.
What sets this apart from traditional SEO is that you’re now focusing on keywords that contain cities, states, and neighborhoods. This allows your content to show up only for individuals that are in these areas.
It also works by displaying your content in the search results of mobile users with their location feature on. This way, they don’t have to type in cities and neighborhoods in their search query for your listing to show up.
At ITAI, we can help you find the best local keywords to use for your website and content. We’ll help drive both traffic to your website and foot traffic to your local business.
Online Reputation Management
Your online reputation can help or hurt your website traffic and conversions. Now, there are different ways your reputation can be affected online.
For instance, if you’re on social media, you can have a large following that mentions your brand and promotes its products or services. Or you can find customers leaving reviews on Yelp, Angie’s List, and other similar sites.
Then if you’re really popular, you may even have bloggers and social media influencers mentioning or reviewing your brand.
While all of this sounds great, it’s only advantageous if what everyone’s saying about your brand is positive. Unfortunately, this isn’t always the case.
It’s impossible to please every customer or prospects, but this doesn’t mean there’s nothing you can do to manage your reputation. For example, you can reach out to negative reviewers to see how you can rectify the situation.
In some cases, you can satisfy the disgruntled customer and they’ll remove their negative review. But even if it doesn’t work out in this manner, other prospects will see your willingness to reach out to customers to resolve their issues.
At ITAI, we have online reputation management services that allow us to counter negative reviews. You can learn more by contacting us today!
Pay-per-click, or PPC, ads are a great tool businesses can use. For instance, startups can use it to drive instant traffic to their website.
Or established businesses can use it to drive more traffic during seasonal sales and limited-time offers. Combing this with your organic SEO is an excellent way to help boost your conversions.
Your PPC ads will use the same keywords you’re targeting on your website and blog. By using highly-targeted keywords, you can ensure you’re only getting traffic from people who are actually interested in your product or service.
We recommend using PPC marketing in conjunction with SEO rather than as a standalone marketing method. This is because you’re only renting ad space for as long as you have a budget. Once your daily budget is reached, your ads are taken down.
But with SEO, you’re gaining a long-term position in the search engine results pages. This means you continue getting traffic as long as you’re keeping up with your SEO efforts.
At ITAI, we do a great job of implementing PPC ads into SEO marketing strategies.
Finding SEO Services in Culver City
The SEO company you use for marketing your business in Culver City and beyond is important. Not all SEO agencies in Culver City are created equal, so you’ll have to do your due diligence.
At ITAI, you’re getting access to professionals with decades of marketing experience. We will help you develop an SEO strategy and can even help you implement it.
With our tools, knowledge, and expertise, you can rest assured that your business will get great results. Want to learn more? Then contact our office today!