Driving organic traffic to your site vs paid traffic comes with many benefits. For one, organic traffic from prospective clients produces long-term results. When your SEO strategy is managed with consistency and relevancy, climbing the Google ranks is quick, and staying on top is attainable.

In order to maintain your ads, it’s important to invest money and time into your campaigns. Consistency is key. As soon as you stop paying, your ads are taken down, reaching no one and garnering no results .

When you’re working together with an SEO agency in Beverly Hills, or Santa Monica, you can ensure you’re getting the best value for your marketing dollars. Being the marketing capital of the world, Los Angeles is home to some of the most well-versed digital media strategists in the field. Our company includes all the necessary digital marketing services, such as:

• thorough keyword research
• conversion analysis
• online traffic data
• well-rounded SEO
• social media curation/management
• ranking reports

We make sure you have all the bases covered to ensure maximum results!

If you’re a business that works with local customers from a physical location, localized SEO ranking is exceptionally important. Brick and mortar businesses and local service providers can both benefit from local SEO.

This technique revolves around using keywords that are locally focused. In many cases, it’s adding cities and states to the beginning or end of the main keyword.

For example, rather than ranking for something more broad within your industry, we would work towards a ranking for something much more targeted. These target your ideal demographic and will appear when your clientele search for dental work in your area. 

This allows prospective clients in that area to find your website within the search engine results pages (SERPs).

If your site is mobile-optimized, your page will automatically show up under the search results when local Googlers search keywords that apply to your practice (even if they exclude the city and state). This service will only work if their location feature is on.

Every business should have flourishing social media in todays digital marketplace. Your social media is a key component of your digital marketing strategy. So if you don’t already have this invaluable tool under careful management, it’s time to get posting!

A great social media presence can help drive traffic to your website and serve as a billboard for upcoming events, specials, announcements and deals your audience needs to know about! Think of social as the newest form of email campaign marketing. It’s a host for all of your content, deals, and your brand identity all wrapped into one! Whats more, if others start sharing your posts and links, this signals to Google that your content is relevant, and therefore, higher valued and higher ranked.

As with any marketing method, there are several ways you can use it to your advantage. But mostly, use it to build your brand! The more of your followers you can attract, the more people you have to engage with and promote your brand.

Creating a customer base of loyal brand advocates is one of the top benefits of using social media.

ITAI will help you build a social media strategy built around your content marketing, SEO, and branding needs.

Say you hired an SEO company in Los Angeles that didn’t do a good job on your strategy – or maybe you tried doing it all on your own – only to end up penalized by Google.

This search engine has strict guidelines when it comes to how the site is ranked. If you don’t closely follow these guidelines, then you can end up penalized.

The main issue we see our clients experience in the past (for those who don’t regularly follow SEO algorithm changes) is that they don’t have any idea how to manage their SEO properly. SEO and keyword rankings are always changing, which can make it difficult for business owners to stay on top of these changes.

At ITAI, we can help your business overcome ranking penalties. We do this by analyzing your website to identify what went wrong, and then manually going in to fix these mistakes. We’ll audit your website SEO, backlink profile, content, and more.