Driving organic traffic to your site vs paid traffic comes with many benefits. For one, it helps you to get long-term results. When you’re consistently working on your SEO strategy, you can climb the Google ranks and remain there.

In order to maintain your ads, you have to continue pouring money into your campaigns. As soon as you stop paying, your ads are taken down.

It takes careful research and analyses to maintain your position though. It’s not a set it and forget it type of deal. You need to constantly watch for changes in consumer behavior to see if your keywords are still the best match for your campaign.

When you’re working together with an SEO agency in Beverly Hills, you can ensure your campaign is always on par. This includes providing thorough keyword research, ranking reports, conversions analytics, and traffic reports.

We’ll make sure you have all the bases covered to ensure max results.

Now, if you’re a business that deals with customers locally, then local SEO is highly important. Brick and mortar businesses and local service providers can both benefit from local SEO.

This technique revolves around using keywords that are locally focused. In many cases, it’s adding cities and states to the beginning or end of the main keyword.

For example, SEO company Los Angeles, California. Instead of just using SEO company, you’re adding on the city and state to make your listing more targeted.

This will allow people in that area to find your website in the search engine results pages (SERPs).

Then if your site is mobile-optimized, your site will show up in the search of local internet users typing in your keywords (even if they exclude the city and state). However, this will only work if their location feature is on.

The experts at ITAI are available to help you sort through all of this and build a quality local SEO strategy.

Yes, your social media is another key factor in your digital marketing strategy. So if you don’t already have business profiles on the social networks your audience uses, then it’s time to create them.

Your social media presence can help drive traffic to your website and even give you some backlink juice. If others start sharing your posts and links you share, then this can tell Google your content is relevant

As with any marketing method, there are several ways you can use it to your advantage. For starters, you can use it to build your brand. The more of your followers you can attract, the more people you have to engage with and promote your brand.

Creating a customer base of loyal brand advocates is one of the top benefits of using social media.

ITAI will help you build a social media strategy built around your content marketing, SEO, and branding needs.

Say you hired an SEO company in Beverly Hills that didn’t do a good job on your strategy – or maybe you tried doing it all on your own – only to end up penalized by Google.

This search engine has strict guidelines when it comes to how the site is ranked. If you don’t closely follow these guidelines, then you can end up penalized.

Problem is, those who don’t regularly follow SEO algorithm changes won’t have any idea of what to do with their SEO. SEO is always changing, which can make it difficult for business owners to stay abreast of the changes.

And in not doing so, it can hurt your SEO. For instance, what worked a decade ago can now have your site deranked. Don’t make the mistake of using outdated SEO tactics that can have your site banned.

At ITAI, we can help your business overcome a penalty. We do this by analyzing your website to identify what went wrong. Then we’ll manually go in and fix these mistakes.

This includes auditing your website SEO, backlink profile, content, and more.