SEO FOR DOCTORS IN SANTA MONICA
If you don’t have a strategy already, then you’re allowing your competitors to acquire your potential patients.
Why not do something about it? With the help of professional marketing services catered specifically for small to large dental practices in Los Angeles, you can. Contact us today for a complimentary analysis of how you currently rank compared to your direct competitors, and how we can help you.
Let's Make a Plan!
You can use it to build your brand’s position in the industry. And you can drive more targeted traffic to your site for higher conversions.
But whatever the reasons for wanting to grow your online presence, we can help you do it.
We Know What Works & What Doesn’t.
It takes careful research, consistency, and analyses to maintain your online ranking position. Our service includes 24/7 consumer behavior monitoring and data collection in order to plan a great marketing strategy and understand if it’s working or if we need to pivot in our approach.
At ITAI, we have the tools and knowledge to properly track, monitor, analyze the data to improve your marketing results.
Answers to Your Questions
What does SEO mean?
SEO literally means Search Engine Optimization. This is how someone finds your business on the internet.
Why is it important to hire a digital marketing agency that specializes in medical practices?
It’s important to hire a digital marketing agency experienced with doctors and the larger medical industry because the nature of your surrounding competition. Each industry has different hurdles, a unique demographic, and needs tailoring to optimize results.
What should I expect when hiring a SEO and digital marketing agency?
Consider your goals and your budget. Keep in mind that your money goes a long way with the right digital marketing agency, so investing in a top-quality SEO company is well worth the cost. Make sure the marketing agency you choose can clearly communicate expected results upfront, before getting too deep into the relationship. Some agencies are boutique and cater to every need of their clients, while others maintain a one-size-fits-all approach to digital marketing. In general, your budget should reflect your expectations. Within corporate hospitals, theres even more competition, which makes your SEO and marketing ever more important.
How do I know what digital marketing tactics I should focus on as a Doctor?
A catered approach to your digital marketing is vital. You will need the tools to do heavy market research and analysis of trends. Hiring a digital marketing agency that does the heavy lifting allows you to focus on serving clients versus attracting clients.
Here’s a closer look at how ITAI’s Digital marketing services can help your medical practice.
Search Engine Optimization
Driving organic traffic to your site vs paid traffic is proven to be much more fruitful. For one, organic traffic from prospective clients produces long-term results. When your SEO strategy is managed with consistency and relevancy, climbing the Google ranks is quick, and staying on top is attainable.
In order to maintain your ads, it’s important to invest money and time into your campaigns. Consistency is key! As soon as you stop paying, your ads are taken down, reaching no one and garnering no results .
When you’re working together with an SEO agency in Los Angeles, whether in Beverly Hills, or Santa Monica, you can trust that you’re getting the best value for your marketing dollars. Being the marketing capital of the world, Los Angeles is home to some of the most well-versed digital media strategists in the field. Our company includes all the necessary digital marketing services, such as:
- thorough keyword research
- conversion analysis
- online traffic data
- well-rounded SEO
- social media curation/management
- ranking reports
- web development
- pay-per-click ads
We make sure you have all the bases covered to ensure maximum results!
Local SEO Services
If you’re a business that works with local customers from a physical location (as hospitals and clinics do), localized SEO ranking is exceptionally important. Brick and mortar businesses and local service providers can both benefit from local SEO.
This technique revolves around using keywords that are locally focused. In many cases, this means adding cities and states to the beginning or end of the main keyword.
For example, rather than ranking you for “doctors in America” we would work towards a ranking for “clinician in Beverly Hills, California” or “Cardiologist in Los Angeles” and so on. These specified keywords are able to target your ideal demographic, cater to the customer’s search queries, and will help your dealership rank in your area. You can even work towards outranking car dealers in surrounding cities in order to draw clients in from outside your area.
If your site is mobile-optimized, your page will automatically show up under the search results when local Googlers search keywords that apply to your practice (even if they exclude the city and state). This service will only work if their location feature is on.
Social Media Marketing for Medical Practices
Every business should have flourishing social media in todays digital marketplace. Your social media is a key component of your digital marketing strategy. So if you don’t already have this invaluable tool under careful management, it’s time to get posting!
A great social media presence can help drive traffic to your website and serve as a billboard for upcoming events, specials, announcements and deals your clients need to know about! Think of social as the newest form of email campaign marketing- it’s a host for all of your content, deals, and your brand identity all wrapped into one! Whats more, if others start sharing your posts and links, this signals to Google that your content is relevant, and therefore, higher valued and higher ranked.
As with any marketing method, there are several ways you can use it to your advantage. But mostly, use it to build your brand! The more of your followers you can attract, the more people you have to engage with and promote your brand.
Creating a customer base of loyal brand advocates is one of the top benefits of using social media.
ITAI will help you build a social media strategy built around your content marketing, SEO, and branding needs.
If you recently hired an SEO company in Southern California that didn’t do a good job on your marketing strategy, or maybe you tried doing it all on your own, and didn’t see any results, it’s time to reassess your marketing efforts.
Top search engines have strict guidelines when it comes to how each site is ranked. If you don’t closely follow these guidelines, you can end up penalized.
The main issue we see our clients experience in the past (for those who don’t regularly follow SEO algorithm changes) is that they don’t have any idea how to manage their SEO properly. SEO and keyword rankings are always changing, which can make it difficult for business owners to stay on top of these changes.
At ITAI, we can help your business overcome ranking penalties. We do this by analyzing your website to identify what went wrong, and then manually going in to fix these mistakes. We’ll audit your website SEO, backlink profile, content, and more.
Building Link Campaigns
Both internal and external links can help improve your search engine optimization. For example, linking to other internal pages on your site can help direct users to other parts of your website.
Google’s algorithm also favors linking as it helps to improve the user’s overall experience.
It’s also a good idea to link reputable sites, such as resources you cite data from. Any link you use should be working and pointing to a reputable website.
But it doesn’t stop here – you also need to build a backlink profile. This is where we come in. Our service includes backlinked landing pages and websites that all point back to your site.
At ITAI, we can help you build your backlinks and properly implement internal and external links throughout your website.
Medical Practice Content Marketing
Especially right now, during the COVID crisis, people are searching for medical help and advice more than ever. Therefore, your content is what will drive people to your site. After all, prospective clients type in keywords in search engines seeking quick and concise information and availability for products and services. If information is hard to find, or is excessive, they’ll leave quickly and look elsewhere.
By creating content that provides valuable information, you’ll retain the traffic you receive. The key is to use highly-targeted keywords in highly-relevant content.
This way, when your audience reaches your site, they’re compelled to stick around. The longer they remain and the more pages they visit, the better this looks to Google and other search engines, and the higher chance you have at booking new appointments to your medical office.
ITAI will generate awesome website content, easy-to-use product/service pages, and written blogs and articles that articulate your services, offer useful information, and act as a resource portal for your customers.
All of this work takes time and should be met as a marathon, not a race. Great SEO and content needs to be consistently added to and maintained to be effective, especially for doctors. Our writers come up with original topics, do keyword research, and write all the fascinating content in order to pique the interest of both information seekers and clients alike.
At ITAI, we can do all of this for you so you can focus on running your business.
Digital PR for Doctors
In the past, businesses reached out to journalists at newspapers and television stations with their press releases. Times have changed, and we no longer have to go through these time-consuming and expensive steps.
With digital PR, you can easily publish your press release on various sites, increasing the chances of a blogger, vlogger, our journalist picking it up.
At ITAI, we automotive businesses like yours by coming up with a successful PR strategy that includes press release writing and distribution, PR outreach, social media marketing, and more.
We do whatever possible to get the word out about your upcoming product release, new service, or other related news.
Web Analytics for Medical Practices.
The digital marketplace today can be either a gift or a hurtle depending on online success for the modern business. When used right, it can help boost your brand’s visibility, trust, authenticity and reach.
The other side of that, is the damage that can come from bad reviews, poorly managed sites, bad customer service or online ordering platforms. Online reviews help countless consumers with making a decision on whether or not to do business with a brand. This is why reputation management is so important.
Being proactive about managing your online reputation is key. For instance, you can monitor what others are saying about your business and engage with those who are dissatisfied.
Trust us at ITAI to help elevate your brand, and it’s online reputation.