SEO FOR CONSTRUCTION COMPANIES IN LOS ANGELES
If you don’t have a strategy already, then you’re allowing your competitors to take your jobs.
Why not do something about it? With the help of professional services catered specifically for small to large construction companies, you can. Contact us for a complimentary analysis of how you rank compared to your direct competitors.
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You can use it to build your brand’s position in the industry. And you can drive more targeted traffic to your site for higher conversions.
But whatever the reasons for wanting to grow your online presence, we can help you do it.
We Know What Works & What Doesn’t.
It takes careful research, consistency, and analyses to maintain your online ranking position. Our service includes 24/7 consumer behavior monitoring and data collection in order to plan a great marketing strategy and understand if it’s working or if we need to pivot in our approach.
Keyword-targeted articles, social media campaigns, websites, and paid ads all feed into a comprehensive marketing strategy. At ITAI, we have the tools and knowledge to properly track, monitor, analyze the data to improve your marketing result
Answers to Your Questions
What does SEO mean?
SEO literally means Search Engine Optimization. This is how someone finds your business on the internet.
Why is it important to hire a digital marketing agency with a niche in construction?
It’s important to hire a digital marketing agency experienced with construction and other home improvement industries due to the nature of the surrounding competition. Each industry has different hurdles, a unique demographic, and needs tailoring to optimize results.
What should I expect when hiring a SEO and digital marketing agency?
Consider your goals and your budget. Keep in mind that your money goes a long way with the right digital marketing agency, so investing in a top-quality SEO company is well worth the cost. Make sure the marketing agency you choose can clearly communicate expected results upfront, before getting too deep into the relationship. Some agencies are boutique and cater to every need of their clients, while others maintain a one-size-fits-all approach to digital marketing. In general, your budget should reflect your expectations.
How do I know what digital marketing tactics I should focus on as a construction company?
A catered approach to cosmetic surgery digital marketing is vital. You need the right tools and experience to do extensive market research and analysis of trends. By hiring a digital marketing agency that focuses on the backend, you can focus your efforts on your construction, and prioritize serving clients rather than attracting clients.
Here’s a closer look at how ITAI’s Digital marketing services can help your Construction company.
Search Engine Optimization
Driving organic traffic to your site vs paid traffic comes with many benefits. For one, it helps you to get long-term results. When you’re consistently working on your SEO strategy, you can climb the Google ranks and remain there.
In order to maintain your ads, you have to continue pouring money into your campaigns. As soon as you stop paying, your ads are taken down.
It takes careful research and analyses to maintain your position though. It’s not a set it and forget it type of deal. You need to constantly watch for changes in consumer behavior to see if your keywords are still the best match for your campaign.
When you’re working together with an SEO agency in Beverly Hills, you can ensure your campaign is always on par. This includes providing thorough keyword research, ranking reports, conversions analytics, and traffic reports.
We’ll make sure you have all the bases covered to ensure max results.
Local SEO Services
Now, if you’re a business that deals with customers locally, then local SEO is highly important. Brick and mortar businesses and local service providers can both benefit from local SEO.
This technique revolves around using keywords that are locally focused. In many cases, it’s adding cities and states to the beginning or end of the main keyword.
For example, SEO company Beverly Hills, California. Instead of just using SEO company, you’re adding on the city and state to make your listing more targeted.
This will allow people in that area to find your website in the search engine results pages (SERPs).
Then if your site is mobile-optimized, your site will show up in the search of local internet users typing in your keywords (even if they exclude the city and state). However, this will only work if their location feature is on.
The experts at ITAI are available to help you sort through all of this and build a quality local SEO strategy.
Construction Company Social Media Marketing
Yes, your social media is another key factor in your digital marketing strategy. So if you don’t already have business profiles on the social networks your audience uses, then it’s time to create them.
Your social media presence can help drive traffic to your website and even give you some backlink juice. If others start sharing your posts and links you share, then this can tell Google your content is relevant
As with any marketing method, there are several ways you can use it to your advantage. For starters, you can use it to build your brand. The more of your followers you can attract, the more people you have to engage with and promote your brand.
Creating a customer base of loyal brand advocates is one of the top benefits of using social media.
ITAI will help you build a social media strategy built around your content marketing, SEO, and branding needs.
Say you hired an SEO company in Los Angeles that didn’t do a good job on your strategy – or maybe you tried doing it all on your own – only to end up penalized by Google.
This search engine has strict guidelines when it comes to how the site is ranked. If you don’t closely follow these guidelines, then you can end up penalized.
The main issue we see our clients experience in the past (for those who don’t regularly follow SEO algorithm changes) is that they don’t have any idea how to manage their SEO properly. SEO and keyword rankings are always changing, which can make it difficult for business owners to stay on top of these changes.
At ITAI, we can help your business overcome ranking penalties. We do this by analyzing your website to identify what went wrong, and then manually going in to fix these mistakes. We’ll audit your website SEO, backlink profile, content, and more.
Building Link Campaigns
Both internal and external links can help improve your search engine optimization. For example, linking to other internal pages on your site can help direct users to other parts of your website.
Google bots also shine favor on this since it helps to improve the user experience.
Then it’s also good to link out to reputable sites, such as resources you cite data from. Any link you use should be working and pointing to a reputable website.
But it doesn’t stop here – you also need to build a backlink profile. This is where you have websites pointing back to your site. Again, the sites your backlinks are need to have an authority ranking that’s at least higher than your own.
At ITAI, we can help you build your backlinks and properly implement internal and external links throughout your website.
Construction Company Content Marketing
Your content is what will drive people to your site. After all, they’re typing in keywords in search engines to either find products and services or information.
By creating content that provides valuable information, you’ll retain the traffic you receive. The key is to use highly-targeted keywords in highly-relevant content.
This way, when your audience reaches your site, they’re compelled to stick around. The longer they remain and the more pages they visit, the better this looks to Google and other search engines.
The issue is coming up with website content, product/service page content, and blog content that satisfies this goal. This means coming up with topics, doing keyword research, and writing the content.
Then there’s deciding the best type of content to use. For example, blog posts, infographics, white pages, e-books, videos, and webinars.
At ITAI, we can do all of this for you so you can focus on running your business.
Digital PR For Contractors
In the past, businesses reached out to journalists at newspapers and television stations with their press releases. But no longer do you have to go through these time-consuming and oftentimes fruitless steps.
With digital PR, you can easily publish your press release on various sites, increasing the chances of a blogger, vlogger, our journalist picking it up.
At ITAI, we help construction companies by coming up with a successful PR strategy that includes press release writing and distribution, PR outreach, social media marketing, and more.
We do whatever possible to get the word out about your upcoming product release, new service, or other related news.
Web Analytics For Construction Companies
The digital marketplace today can be either a gift or a hurtle, depending on online success. When used right, it can help boost your brand’s visibility, trust, authenticity and reach.
The other side of that is the damage that can come from bad reviews, poorly managed sites, bad customer service or online ordering platforms. Online reviews help countless consumers with making a decision on whether or not to do business with a brand. This is why reputation management is so important.
Being proactive about managing your online reputation is key. For instance, you can monitor what others are saying about your business and engage with those who are dissatisfied.
Trust us at ITAI to help elevate your brand, and it’s online reputation.