Building your reputation online is similar to how you would offline. It takes a careful strategy to get your brand seen. But rather than using commercials, radio ads, billboards, and newspaper ads, you’re using search engine optimization (SEO).
This is the primary tool for getting your business website found by your target audience. In fact, this is exactly what makes SEO so powerful – it enables you to attract a very specific audience.
This is where an SEO company in Venice, California comes in. At ITAI, we have a team of experts who can help your business find and convert leads. There are various services we offer to make this happen.
Let’s take a look at how SEO can help boost your website visibility, traffic, and sales.
Website SEO Audit
One of the first things we do when hired by a company is audit their website’s optimization. A website SEO audit can be simple or complex, depending on how in-depth you want the report to be.
For instance, with a simple SEO audit, you’re only getting a few pages of details regarding the on-page SEO of your site. This includes any missing titles, insufficient content, keyword density, and so on.
Then with the in-depth SEO audit, you get a longer and more comprehensive report that covers that looks at every minor detail that contributes your site’s ability to rank in search engines. This is critical because it can tell us exactly why your website is under-performing.
From here, we can develop a solid SEO strategy using the services we provide to put your Venice, California business on the digital map.
If you’d like to learn more about our website SEO audits, then reach out to us today!
SEO Consulting Services
Not sure how to improve the search engine optimization for your business website? Or maybe you’re just starting out and need to set up the foundation for a successful SEO plan.
Either way, our SEO professionals can help you. Our experts can provide consulting services to help you better understand what you need to do to improve your optimization results.
Then if you decide you’d like us to work on your SEO strategy and implement it, we can help with this as well!
Comprehensive Keyword Research
One of the key ingredients of a successful SEO strategy revolves around your keywords. After all, this is what your customers are searching for on Google. And if your content doesn’t show up in the search engine results pages (SERPs), then you’re going to miss out on a great deal of traffic.
But knowing which keywords to use to attract a specific audience isn’t so simple – at least, not if you don’t have the right tools. We use special tools to help us quickly find the best keywords to use for your industry and target market.
Many companies make the mistake of trying to do the SEO on your own. The problem with this is that some use keywords that attract the wrong people, which means little to no conversions.
And some choose keywords that are high-competition, which can make it difficult to rank for. There’s a strategy for choosing keywords that are a mix of low-competition and highly-targeted.
The latter is the bread and butter for getting more conversions. One way to look at it is like this – would you rather receive thousands of new visitors to your site with a 1% conversion rate or would you rather get hundreds of visitors with an 80% conversion rate?
A lot of businesses fall for vanity metrics that don’t matter to their bottom line. Don’t do the same – enlist the help of an SEO agency in Venice, California.
Thorough Market Research
It doesn’t make sense to build content for an audience you don’t know. You’ll be surprised to learn that many smaller businesses and startups fail to perform market research.
Knowing exactly who your customers are will help you to create content that appeals to them specifically. This is essential to maintaining high conversion rates. A part of this market research is knowing what their demographics, location, income, and pain points.
When you understand all of this, you can design content that’s highly-targeted. For example, you can develop blog posts, videos, and other content that answers their most pressing questions and provides solutions.
If you’re able to do this, then you can position your brand as a leader in your industry. This will attract more loyal followers and if your product or service is great, they’ll even become brand advocates.
With a great number of them, you can quickly grow your customer base through word of mouth alone.
At ITAI, we will conduct thorough market research, which consists of building customer profiles and personas, as well as identifying and researching your top competitors. This way, we can ensure each piece of content we publish for your company connects with its intended audience and puts you ahead of the curve against the competition.
Your on-page SEO consists of every component that helps search engine bots properly rank your website. This includes your keywords, site navigation, internal link structure, content organization, overall content, titles, subheadings, and more.
There’s a lot that goes into this area so it’s important to know what to look for. The experts at ITAI can analyze your on-page SEO to identify what needs improvement.
This is especially essential when you have content that’s not evergreen. In this case, you’ll have to update your content accordingly.
And this is one of the reasons why we’re a big fan of evergreen content – content that lasts ages. Dated content is great for generating buzz but if it makes up the majority of your content, then this renders much of your content irrelevant.
Building a Content Development Strategy
Speaking of content, you can’t have an SEO strategy without a content plan. You need to create a strategy that will enable you to build content that relates to your audience. And that’s properly optimized for search engines.
At ITAI, we’ll help you find a niche for your content so your posts are highly-targeted. Everything from your website content to your blog posts needs to be highly relevant to your traffic.
Otherwise, your bounce rate will soar and hurt your SEO ranking.
There are different forms of content you can use to attract and engage your target readers. For instance, you can produce white papers, reports, e-books, infographics, blog posts, vlogs, and so on.
Understanding which form of content is the best for your intended audience is key. Our experts can help you identify this when we conduct market research.
Links are just as important to your SEO as content is. In fact, Google already announced that links play a role in how your website is ranked.
This is why it’s important to take a proactive role in building quality links. It takes a careful strategy to pull this off.
For instance, you need links pointing back at your website from high-authority websites. But how do you obtain these? One way is to write quality guest blog posts for these sites.
In many cases, you can include links back to your website, which counts as a backlink. Now, it’s important to note that just as a backlink on a high-authority website can help your SEO – a backlink on a low-authority website can hurt your SEO.
So it’s essential to actively reach out to high-authority webmasters in your niche to see if you can get content and links placed on their sites.
This can be a daunting task, which is why many businesses end up hiring an SEO company in Venice, California. If you’re thinking about doing the same, then contact ITAI today!
By now, businesses should know and understand the importance of having a website that’s mobile-friendly. Not only will help your SEO, but it’ll ensure your site visitors are able to access your content no matter the device they’re on.
In the past, businesses would go out of their way (and budget) to build a separate mobile website or app. But there’s no need for that today.
Instead, you can have your original website redone with a responsive design. This will allow your one site to adapt to the device your visitors are using.
Creating an SEO Strategy to Drive Business
Ready to start implementing an SEO strategy to improve your traffic and sales? Then it’s time to connect with our experts.
ITAI is a full-service SEO company that offers services to businesses in Venice, California. We can do it all – from your website design to your content creation.
Get in touch with our professionals today to learn how we can help your business succeed!