Most business owners understand the significance of having a responsive web design in today’s marketplace. However, not all of them comprehend the differences between mobile and desktop search rankings. Many local companies and brands are hiring SEO companies in Los Angeles to update and optimize their web design and content. An SEO agency looks at more than just desktop rankings when analyzing your website. This is crucial if you’re looking to rank for mobile search queries.
Google confirmed that mobile search queries reached a tipping point in May 2015. Majority of Internet searches take place on mobile devices. So if your website is focusing on desktop optimization, then it’s not going to be seen by the millions of mobile users. This is true in 10 countries, including Japan and America.
Does this mean you need to have a separate strategy to rank for mobile search? Not if you have your website created by one of the SEO companies that uses best web design practice. The idea is to create a site that is in a sense, mobile-first. If your site isn’t designed with mobile users in mind, you risk falling behind, especially since Google rolled out it’s new update (coined Mobilegeddon), which will place more emphasis on mobile-friendliness. This will be a significant ranking factor in the future.
Research already shows there’s a higher percentage of mobile-friendly sites making it to the top 100 domains (90 percent). Before the update, only 80 percent of the top 100 sites were mobile-friendly.
There are various factors that play a role in how responsive websites are being ranked – user experience, content and technical components. It’s important to ensure that your website is free of technical issues like slow page loads and faulty plugins like Flash (it’s better to utilize HTML5). In the past, placing keywords in your domain name did wonders for your rankings, but not anymore. Focus on branding instead of keywords.
Your Web design should encompass mobile-user-friendliness. You can achieve this by utilizing fonts and elements that will fair well on mobile devices. Use bullet lists to make it easier to scan content. If you need to include links in content, make sure they’re placed in a way that enables users to click on them. On average, mobile-optimized websites use four or fewer images per page, compared to desktop’s nine per page. Only use images where necessary – this will make viewing content easier and increase site speed.
We are seeing changes in how mobile-friendly sites are optimizing their content:
- Keyword usage has increased from 2.7 to 5.48 from 2014 to 2015
- Word count has increased to 868 (desktop averages at 1,285 words)
- Proof terms help with higher rankings. These tend to be naturally implemented in content that is comprehensive.