Transitioning to Online Business and Investing in SEO Internet Marketing to Mitigate Damages to Business
With the outbreak of COVID-19 and the widespread temporary closure of nearly all in-person businesses throughout the U.S., we turn to our technologies and online platforms to survive during these unpreceded times.
The current risks associated with the mass spreading of the virus are too high at the moment. Recent studies have just confirmed that many asymptomatic people infected with Coronavirus are unknowingly carrying and spreading the virus faster than people with recognizable symptoms. This realization has now prompted local and federal governments to mandate a temporary (unspecified) closure of all bars, athletic facilities, sporting events, concerts, social gatherings, and other human interactive businesses. Restaurants are perhaps the last industry to be shut down, though most are asked to only serve to take out orders at this time.
Because of all of this, we found it exceedingly important to take a look into what businesses can do during this time to put one foot in front of the other and keep going. We rely on a symbiotic global economy to survive, and if all businesses were to shut down, the effects would be even more devastating than they have already become. Using pragmatism, a clear mind, and a healthy dose of optimism, continue forth when entering into the digital world of business. Below we have outlined some of the most useful online business and marketing strategies, as well as extremely helpful platforms to utilize while holding company meetings or business calls.
Online Conference Calling and Livestream Meeting Rooms
Limited travel, as well as social distancing mandates, have pushed for widespread use of video chats and web calling to replace in-person meetings. These online settings are now a crucial asset to companies staying afloat amid closed doors, social distancing recommendations, and isolation circumstances.
Lifestyle, athletic and business coaching, online schooling, as well as therapy practices and even gallery receptions are all resuming their education, practices, and business via online platforms, webchats, and live streams. Not solely for companies and businesses, but also for political purposes, these live chats are one of the most useful tools during isolative times. One of the top hosting companies is provided by Zoom- a web-based video conferencing tool with a local, desktop client and a mobile app. This live video and call platform is essentially an upgraded Skype, or Face Time that allows users to meet online, with or without video. Zoom users can engage in meetings collectively, with the ability for large group participation, session recording, collaboration on projects, as well as sharing or annotating on one another’s screens, all with one easy-to-use platform.
For those wondering about cost, Zoom actually offers a full-featured Basic Plan for free with unlimited meetings and no time-sensitive trial period. Their “basic” plan has a 40 minutes time limit on meetings with three or more total participants.
Of course, you can still use Facetime, or Skype, however, these platforms are not quite as centered around group discussion and business as Zoom has proven to be.
Another demographic now gearing up to help patients in need, are tele doctors, who rely on video and call chatting to perform basic client consultations and check-ups. Therapists are also turning to video chatting to continue their practice and help their clients by maintaining a consistent service throughout this crisis. The need for doctor advice and therapy has been exceptionally necessary during this stressful time.
Online Ordering and Developing Online Business Capabilities
The largest catalyst for online purchasing is attributed to government-mandated “Restrictive Living”, which has quickly caused people to change and evolve their purchasing behaviors more than ever before. It will be imperative for companies to learn from these scenarios so they can sustain growth even in times where COVID-19 hasn’t uprooted people’s lives.
This virus, and it’s ensuing economic crisis has now undeniably created a multiplier effect in business. What was already a trend towards online buying behavior versus in-person purchasing has now exponentially risen, with most people opting to stay indoors and order online. Be that take-out food, groceries, household supplies, clothing and entertainment orders, and everything in-between. The demand for online goods and services has skyrocketed.
Online entertainment streaming has dramatically risen, meaning that if you have a business that could generate entertainment or be a useful online tool during this time, it is imperative to start looking at your digital marketing strategies so as to stand out amongst the now thousands of competing businesses who are also turning to the internet to stay afloat.
SEO Marketing, Online Presence, and Google My Business
Now is an ideal time to up your online presence with SEO and Internet Marketing. Because SEO (Search Engine Optimization) takes time and consistency, you can set yourself up for future (and current) success by starting on your online marketing today. Don’t wait until it’s too late and saturated to begin your online marketing investment.
Understandably, many businesses are scrambling to get their products on the web, to cater to online orders, and to literally learn how to use these digital platforms. However, by putting a high precedent on solely the sales side of the business, these companies fail to market themselves. Because of this, they will soon get lost in an oversaturated online sea of competing businesses. If unsure about how to best grow your SEO and online presence, get in touch with a reputable Online Marketing and SEO Agency. They have all the tools and experience to position your company in an economic stronghold by increasing your Google Ranking, the organic traffic to your websites and developing consistent social media content and sharing capabilities. Registering your business with Google My Business will put your company on the map, and make it easy to find during search queries.
Right now, there are a lot of high volume trending searches. These keywords, when plugged into an article, video or blog post, will generate views to your page or site if there is actual relevance. Right now, with virus-induced fears of lost business, a lot of people are searching for “Corona Virus Small Business Loans”, “Government Unemployment for Corona Virus” and other pressing concern-related search queries. Things like “Online Grocery Ordering”, “Virus Precautions” and “Stock Market Crash” are all heavy hitters as well. Work with known searches to optimize your viewer potential.
All of the unknown “behind the scenes” of digital marketing also involves building backlinks, providing unique and engaging written content in the form of blog posts, articles, how-tos, testimonials, and landing pages. Also necessary is relevant and attention-grabbing video content, a strong YouTube and Vimeo presence, and well-rounded content. Call tracking, website auditing, and location services are all integral parts to a great comprehensive digital marketing strategy. A great Online Marketing agency will provide all of these services, and set your business up to flourish during this worldwide crisis. At I Think An Idea, we provide top-quality marketing solutions and services with a personalized, thoughtful approach to garner the results your company needs to thrive.
Carefully consider how your business is investing in its online strategies and whether you’re actually prepared to cater to this new burgeoning online market. Start to re-think how your business can evolve and cater to these changes and to ensure it survives this changing dynamic. Whether that means swiftly designing and developing new product lines, better leveraging your brand identity and content or crafting new social media strategies to keep customers connected to your brand, that’s what is going to be the most affecting. Consider all the ways in which your business could develop novel ideas that capitalize exclusively in a digital world, and trust us, there are many. Thinking outside the box, being adaptable and integrating flexibility where it counts are the best ways to navigate through these rapidly changing times. Investing in the best Los Angeles SEO agency is an investment in your future. Visit us online or call us today to schedule a free consultation so we can set your business for success.