A lot of marketers discuss the likelihood of whether SEO is dead, or will die in the future. Given the nature of modern marketing, it’s an understandable concern to have. However, at the same time, it’s probably not a necessary one. While integrating social media and other marketing methods has changed the game, it hasn’t benched its star player just yet. SEO is still alive and well, and it’s more important than ever. The rules have changed, of course, but the tool still works when you use it accordingly.
For example, rather than stuffing a lot of keywords into content, it’s better to only use a single keyword, and then optimize any title tags, meta tags, image tags, and other details. This is modern content marketing with SEO, and it’s a big deal. What else is changing with SEO? Well, now it has gone local. What used to be exciting about being able to buy from anywhere in the world is now a nuisance for those who want instant access and modern convenience. People need local SEO when they are searching for businesses on the go, and they need to know which companies they can depend on to have it available to them.
If people can’t find what they need, after all, they move on. This happens in all areas of marketing, but it doesn’t have to happen here.
Isn’t SEO Manipulation?
Any SEO company will be quick to inform you that while many people have given it such a reputation, SEO is, in fact, not about manipulating search engines to get a desired outcome. It is, however, about optimizing websites to be more accessible and understandable for search engines. It is about attracting people, utilizing the appropriate keywords and headlines, to the website that is being advertised. This requires keyword research, planning, and a lot of work, but it is something that is very effective.
There are many people who do use SEO for manipulation, but the constant changes in the guidelines for SEO are keeping businesses on their toes and reducing the number of black hat tactics taking place on the internet today. Some marketers and businesses have been involved in so-called ‘black-hat’ SEO, perhaps without even knowing it. That’s just a fact because the internet has taken to the bad kind of SEO almost as much as the real thing, and maybe even more so in some cases.
SEO is still relevant, and maybe even more relevant than ever. The combination of SEO, content marketing, and social media is creating a dynamic solution that allows businesses to reach a bigger, better audience in a much easier fashion. Planning and optimization take time and effort, but there are SEO companies that can provide services to assist with this and other parts of your marketing strategy. Take the time to explore and find out if there is an SEO company that can provide you with the assistance that you need.
It’s important for you to stay abreast of the industry and what is going on, including the changing landscape of digital marketing. With resources like this on your side, however, that will be much easier. Make sure that you keep up with SEO and its use in modern marketing so that you can maximize your marketing investments. With a little focus and a lot of planning, SEO can work with other marketing tools to create the perfect, powerful strategy that you have always dreamed about.