Creating quality content and often not enough to get a good ranking, SEO techniques are also required. If you live frustrated because you cannot index your new content on Google, with this step-by-step guide we will tell you how to position new content quickly, and not wear out in the attempt!
Conquering search engines is the nirvana of all SEO experts, and also the owners of Web pages; if your online business has taken a long time to open its wings, it’s time to make changes! Experts always say that content is king for Google, and this has not changed! However, what happens when you are not able to correctly index the contents of your blog?
Surely you are a crack when creating useful content, quality and appropriate to the parameters of search engines, but there is something else to position them. You need perfect indexing! And there, you need SEO. But calm; there are many SEO tricks to index and correctly position the contents and position them quickly in Google (or any other web search engine) and, in this step-by-step guide, we will teach you how to achieve it.
Prioritize your SEO On-Page optimization
“SEO On-Page” includes all those techniques and strategies that are use within the website for its optimization; it is almost certain that you are already aware of this concept, but we want to remind you that you should focus on it, as a first step, to achieve effective indexing of your contents.
The best way for starting to optimize the content is to take help of friendly URLs, create an attractive and persuasive title for users, and give value to descriptions. These basic aspects of SEO On-Page can make a big difference when it comes to uploading new publications to a Web, and classifying them!
Let’s lay some groundwork to continue: indexing starts with SEO On-Page. Otherwise, you will be like a great shoe store that always has its doors closed; no one can buy or see the shoes, because people have nowhere to access them.
Quality content, which does not have good SEO, lags behind search engines; hidden from your target audience.
Lean on ‘Fetch as Google’
Among the multiple functions that Google Search Console has is the option of ‘Fetch as Google’ or ‘Explore as Google’, with which you can give your content a little push to index and position quickly.
This option helps you send the URL you want (of the new content) to the Google index and is very easy to use; first, you must log in to your Google Search Console account and search for the ‘Fetch’ option, paste the URL you want to index into the search bar and click on ‘Fetch’.
When Google finds this web address, you can index it if you have done a good job with your SEO On-Page, which means that the search engine considers the URL you sent to it indexable.
Squeeze the internal link
Internal linking or link building gives several benefits at the time of positioning new content. The best advice we can give you is that you should link what you are publishing to relevant pages of your Website, like those pages that have generated the most traffic, to your homepage or to your blog, for example, so that Google can track it and can consider it important.
Of course, dear reader, do not fall into the serious mistake of beginners or those who do not respect good SEO, linking by linking.
To apply a powerful link building strategy, you must link the new content to others that are truly relevant to the user; you must be honest and suggest posts that you think may be of interest, if not, your content will be considered empty and a poor marketing campaign.
Ally with multimedia resources
The deep and quality content is essential to position the new content; we will not discuss that. But do you know what you can add to it? Add images, videos or podcasts, among many other multimedia resources you can imagine.
Today the images catch the public more than the long and gray contents, and the statistics reveal that an average post, with good indexing and that goes straight with the requirements of the search engines, has about 9 images.
Also, it is true that users spend more time on a page that offers multimedia resources than those with only text, which gives Google clear signals that it is interesting and useful for them. What does this signal translate to? In a better classification of your content and an optimal position in the SERP or results page.
Review and refresh your oldest content
Why update the website and its content? You see, the idea of a blog is to keep it up to date and that it contains fresh information for your readers. Well, to achieve this task, you should plan to review your oldest content from time to time. Thus, you have the opportunity to update some of this information and link it to the new content you are creating.
This strategy is great to gain more traffic and, again, ring the bell to Google and make it appear in your window of new publications. The least you can get is to start positioning everything new that you publish faster.
Get rid of poor-quality content
Google is very strict when selecting the content, you want to rate; that stage of junk content, now known as thin content or content of little value, has remained in the past.
Therefore, you must analyze your entire website and determine which pages can be considered of poor quality for search engines and get rid of them! If Google crawls your website and most of the time you notice that there is a lot of useless content, then it is important for you to know that you will be far from occupying a good place in the SERP. In fact, you are light years away from it.
Some pages you should check out are thank you pages, landing pages, redirects, etc. A good way to organize your content and add value to classify them is to learn how to customize 404 error pages, for example.