The SEO trend, sometimes, is to seek answers to the trend of the positioning of your website on Google within the Guidelines. The Quality Raters Guidelines offer information related to Google’s algorithm and also represent a useful manual for evaluating a website. It is within the Quality Raters Guidelines that EAT (Expertise, Authoritativeness, Trustworthiness) was born, which stands for competence, authority, and reliability.
The SEO industry trusts in these three SEO factors, which it considers essential if you want to keep your site up in terms of traffic, and to this end, you can use my guide to SEO positioning on Google. In these works, the lack of experience, authority, and reliability always causes big problems to the sites.
Google Appreciates Sites with High EAT
It’s a fact. Google always aspires to position authoritative sites, with good content; sites managed by an expert, capable and reliable people.
It goes without saying that all those sites that lack the aforementioned qualities will be affected, especially when Google updates the system.
Quality Raters and Author Biographies
The Guidelines for Quality Raters also provide for an evaluation of the author’s biography. Why do quality raters also check the authors’ biography? Simply to make sure that the authors are experts, that they possess credentials and recognitions. And Google strongly wants evaluators to understand how to verify the credibility of authors. This being the case, the SEO industry sometimes considers the authors’ biography a powerful SEO ranking factor.
The lack of a biography of the author represents the risk of losing ground, in terms of positioning, of course. Google’s webmaster support forums openly declare this. According to the SEOs, the author’s biography, together with his credibility, is SEO Positioning factors so powerful that if they were missing the site would drop dramatically in the SERP.
The Guidelines Are Not Linked To Google’s Algorithmic Updates
Google’s algorithm is another matter entirely. It is not described in the Quality Raters guidelines. The guidelines don’t tell you how the algorithm ranks sites on search results. They show a little what the algorithm should do.
Quality Raters Do Not Affect SEO Positioning on Google
The guidelines are a useful document to train site evaluators about the experiments carried out by the algorithms. Therefore, the Guidelines on Quality Raters do not compete with instructions regarding SEO positioning factors. They simply instruct experts on how to rate a site. That’s all.
The Guidelines Teach to Make the Right Assessment
Those who expect to use the Guidelines for Qualitative Raters to understand and deepen the functioning of the Google algorithm have understood nothing. The guidelines are intended to provide information on how Google considers a site of excellent or poor quality.
They do not explain what is behind the SEO positioning factors or behind the complex Google algorithm.
Therefore, when Google asks evaluators to verify Wikipedia, or a site of information or reviews, for example, it is not talking about positioning signals and strategies. It is simply requesting a site quality assessment to assess in turn whether the algorithm change works or not.
It is a very logical behavior- Otherwise, it would have to rely on the instincts of its evaluators and this would not be convenient for anyone.
Evaluating an author’s biography also means proving that it is not based on subjective, but objective judgments.
The Guidelines are not an SEO factor
The Guidelines are not to be seen as the polar star that allows you to orient yourself in the great sea of Google’s algorithm. In other words, they don’t have the task of explaining what the algorithm is doing. They contain the right ideas and information to build a quality site. Without going into the specific SEO positioning factors.
It is not necessary to optimize a site to obtain quality reports
Optimizing your site for fear of what evaluators may say is wrong. Nor can we expect from the guidelines of the valuable suggestions about the functioning of the Google algorithm. Evaluators are sent a list of search results pages with and without modification. They will evaluate which of the results listed are the best and why. And to help them make the right assessments there are the Guidelines. These exist to help quality raters make the right evaluation of search results.
SEO positioning factors are quite another thing.
Quality Raters do Not Directly Affect Positioning
Mueller, therefore, confirmed what we have been saying since the beginning of the article and that is that quality raters do not directly affect the positioning of the sites. Quality raters observe how Google’s algorithm behaves, not sites specifically.
And if we really want to talk about the evaluation of websites, this only applies to the analysis of the changes made by the algorithm. An evaluator will not immediately influence a website. It is useless, therefore, to waste time optimizing your site to make a good impression with quality raters.
Rather than basing abstruse conjectures, it is good to understand that quality rates improve Google’s algorithms so that they can automatically review a website.
Quality Raters Work Doesn’t Affect Google Positioning
Quality raters evaluate specific pages, but this should not be a cause for concern for publishers. What the evaluators do is completely irrelevant in terms of positioning a site. In short, the positioning of your site does not change because the quality raters are evaluating specific pages contained within it.
Search for a Patent or a Research Document
The best way to understand something about Google’s algorithm is to search the archive for a patent or a research document. Search engines and universities, in fact, have patents to protect their products. Google publicly shares many research papers, but Stanford University also does. Microsoft does it too.
Certainly, it is not easy to understand everything it is written. Many struggles to consult these documents. Furthermore, what is described and reported is not always used.