As legend and Shakespeare tell the tale Julius Caesar was warned of his impending assassination. A Roman soothsayer by the name of Spurinna warned Caesar beware the Ides of March. Julius Caesar ignored this warning and was stabbed to death by 60 Roman Senators on the 15th of March. Since that time, Caesar death has served as a reminder to everyone to never ignore warnings when they are given.
On February 26th, 2015 Google official announced that mobile friendly design would be added as a ranking factor for mobile searches on April 21st, 2015. Google almost never announces a change to its ranking algorithm before it happens. Why did they make an exception in this case? Because it’s a warning to webmasters everywhere: prepare and change, or get left behind.
What April 21st Means for Your Website
If your business relies on your website to generate leads or sales, April 21st will have a huge impact on your business. If you have already planned ahead and ensured that your site is mobile responsive than you stand ready to reap the rewards with better ranking and search placement in mobile searches. If your website is not mobile friendly you will most likely see a drop in traffic, rankings and conversions.
Mobile traffic is estimated to rise 300% by 2017. In 2012, the use of mobile apps on smartphones and tablets over took web browsing. Smartphones and tablets are now the default browsing option for the majority of people. If your website is not mobile responsive you are kissing 60% of your traffic goodbye.
Heed The Warning
By the time you are reading this you will have little less than a month to formulate a mobile marketing strategy for your website. This no doubt feels like a daunting, if not insurmountable task, but take heart there is help.
I Think An Idea is a holistic marketing Internet company that can bring your website up to snuff for the coming April 21st Google Update. We will help you make your website mobile friendly, and we will also help you implement both a SEO and Social Media marketing strategy that will enable your website to grow.
Call I Think An Idea today at 888-240-0606 or fill out our contact form.