The Internet presents us with many different ways to market our companies and brands, such
as SEO, PPC, social media and content marketing. Developing a marketing plan that includes
a variety of these solutions is ideal for getting exceptional results. For some, figuring out how
to use each of the methods to their advantage can be confusing. A professional SEO service
can be used to organize and implement a successful plan that utilizes two or more of those
One tactic that you’ll find SEO services companies using are Pay-Per-Click campaigns. PPC
has been around for years and continues to be a top choice for businesses large and small.
However, getting a campaign started and seeing it through can be a cumbersome task for
those who are new and/or unfamiliar. A PPC management company is an excellent way to
leverage your Web site presence with ads without having to educate yourself about the
If you have yet to implement PPC ads in your marketing efforts for whatever reason, here are
a few reasons why you should change your mind.
PPC is Ideal for Even the Smallest Budgets
What draws businesses of all sizes to PPC marketing is its budget-friendliness. You don’t
have to have major bucks to start a great campaign. This means you can compete from day
one if you choose to. You can begin placement of ads on search engines for as little as $50.
On Facebook, you can even set your budget for $10. The flexibility this provides can help
ensure that you don’t go broke trying to compete.
You Can Start a Campaign Quickly
Since PPC ads work on a bidding system, you are given a competitive edge for certain
keywords you want to use. Through this process, you can bid higher than others, which
increases the chances of people seeing your ads. You can get your ads posted up the same
day, which means you can potentially increase your traffic right away. This is ideal for product
and Web site launches, sales and other timely events. Having an SEO services company help
you with choosing the best keywords for your campaign is ideal.
You Can Tailor Your Ads for Your Customers
The message you have and the language you use are only two factors in reaching your target
audience. In PPC campaigns, there are parameters that you can select that allow you to
choose exactly who you want to target. So whether you want to target American women
between 18 and 45 or Canadian men and women 60+, you can easily do so. A PPC
management company can also help you to identify what criteria to use for each campaign.
Your Ads Can be Posted Wherever Your Audience Is
Google isn’t the only place where you can place PPC ads. We’re seeing an uptick of
businesses and brands using Facebook PPC ads as well. It’s not to say one is better than the
other – that comes down to where your target audience spends most of their time. Are they
Google users? Bing Users? Do they spend a lot of time on Facebook? If all of the above, you
could try including all three in your marketing strategy.
The Results Are Through the Roof
To date, there aren’t any other marketing tools that you can implement that will give you
immediate results. By simply bidding correctly and creating quality ads, your chances of
generating traffic is fairly high. The click through rate (CTR) for an average ad campaign can
generate between 1% and 5% CTR. The conversion rate for these sites can be anywhere
between 2% and 5%. Depending on how many people are clicking on your ads, these
numbers can be quite significant. To really boost your chances of getting high CTRs, it’s a
good idea to work with a reputable PPC management company.
Whether your Web site is for a business or personal brand, it’s pointless if there’s no incoming
traffic. With the above facts, rendering PPC campaigns irrelevant would be a foolish thing to