Trust is the number one demand of consumers today. While product availability, quality, reputation, and other issues are still on their checklist for choosing businesses to work with, trust is perhaps the most important factor in the buying decision. There are blogs posted almost daily about how critical trust is in social media marketing, featuring a medley of valid points and important factors to consider in building your own marketing strategy.
Consumers are more focused on the behavior, reputation, and authority of brands now more than ever before. Studies have shown that these elements are much more important in purchase-making decisions than even things like price, product quality, and desire. Social media makes it a lot simpler to build trust than other means of advertising and branding. You can utilize your social posts to share meaningful content, tell stories, build influences, showcase your transparency, and more. All of these little things add up to big trust from your audience and give you the edge over the competition.
How do you build trust, though? Any SEO company will tell you the following tips to keep in mind:
- Be transparent. Humanize your brand and don’t hide behind the corporate wall. Use your own employees and customers to share stories and help spread the word about your brand. If you make mistakes, own them. If people feel like you have nothing to hide, they will feel much more comfortable trusting you.
- Do NOT hard sell, ever. Put away the sales pitches, promotional stunts, and product launches. People are aware that you are a business with products or services to sell. They don’t need reminded constantly. Instead, they need to be included in the conversation, given value-added content, and to feel trusting of your brand on a personable level.
- Quality over quantity, always. There are a lot of people who assume that having 3 million followers is better than having 3,000. The truth of the matter is that it doesn’t matter how many followers you have. It matters how your relationships are with them. Whether you have 500 good relationships or 5,000 so-so relationships makes a big difference.
Use these tips and focus on ways to build trust in your social media marketing, and you will quickly see the fruits of your labor in the form of increased sales and customer retention.