Today, your website must be the most important asset in your sales strategy. For many companies, the web is the first point of Contact with a new potential customer and the centre of their inbound marketing strategy. A well-made and effective website can be your best seller. Remember that a large number of potential customers
If you know about digital marketing, you’ve probably heard about chatbots. A chatbot is a software robot that has the ability to interact with a person via an automated chat service. It usually comes in the form of an animated character or a dialog called “Ask us your questions”. For some time now, these robots
Responsive Web design has become one of the standards of website design. It does not matter if it’s about setting up an online store, a news blog, or a showcase for a company. Potential customers are no longer surfing the web from a desktop computer or laptop as usual, but using mobile devices such as
A look at the style manual When the client approves the graphic line of the website, it is usually documented in a style manual. It details the graphic aspects necessary for the correct application of the design, agreed at any time and circumstance. It is an essential guide for the programming team and for the
UX- An important discipline that many know, many people studied but, unfortunately, few apply. And not because there are no experts in this field but, because the e-commerce do not seem to be for the work of investing “still” in this type of optimizations. The philosophy of the e-commerce (mainly SMEs) seems to be the
How many leads is your company currently generating? Are they hot, warm or cold? The amount of leads your business receives doesn’t matter if they’re not converting. It’s all about the quality of your traffic and calls, which is why it’s a good idea to invest in lead generation. Online businesses and brick and mortars
In the past, too much attention was given to search engine optimization and not enough on the actual user experience. A few years ago, this was turned around by Google and other search engines, which now penalize sites that try to manipulate their algorithms for higher rankings. If your site isn’t mobile-friendly or doesn’t read
Mobile apps are all the rave today, so it’s no surprise that a lot of website owners and businesses are looking to get in on the fun. Creating an app version of your services is an excellent way to draw in prospects and even current customers. But building one from the ground up takes time
Email marketing continues to be an excellent way to reach out to customers and prospects. Over 90 percent of Internet users check their emails daily. This means you have over a 90 percent chance to potentially have your email opened by subscribers. But just because you send your messages to their inbox doesn’t mean it
One of the most popularly used platforms for content management is WordPress. It offers a number of versions – free and paid, making it flexible for brands in different financial stages. If you are looking to set up a website and blog, you have to ensure that the platform you select has enhanced SEO capabilities.
There’s no industry that hasn’t been touched in some way by the internet of things. The web is just like it sounds, a sticky, all encompassing entity. If you know how to use it, you can draw in your own prey, but if you don’t play your cards right, you could end up becoming the
The term “Google it” has become the norm in the millennial world we live in. Yellow Pages have become an artifact of ancient history’s past, never to resurrect again – and for good reason. Who needs a phone book when you can simply Google it in your smartphone, tablet or computer? Your placement in the
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