Making a trip to receive medical treatments is no new concept. For decades now people have been globe-trotting to get various work done in Latin America, Asia, and Europe. The desire to take a mini-vacation while getting cosmetic work is not only economical- it’s also a great excuse for a much-needed getaway. And as a cosmetic practice in the desert, this concept is your main marketing advantage in attracting new clients and drawing people to your “off the beaten path” destination.
As a leading SEO and digital media marketing agency, I Think An Idea is here to help guide your cosmetic practice marketing and ensure your practice a success in the desert. With years of experience in the plastic surgery industry, our agency has the industry know-how needed to develop a comprehensive marketing strategy catered towards your ideal demographic. Here are some of our go-to tips and tactics when we work with cosmetic practices.
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1) Networking
Being located within a tourist destination such as Palm Springs or 29 Palms has some real business benefits. Aside from the luxury tourism to the area, you have a built-in network of surrounding businesses that can all work together to expand each other’s reach. One of the best marketing strategies that won’t break the bank is to team up with the surrounding hotels, spas, casinos and other attractions to promote your business. You can offer special packages and discounts to clients of those businesses on a referral basis. A lot of hotels will even put “all-inclusive” packages together that benefit multiple local businesses.
Some of the best resources to work with are:
- Hotels
- Spas
- Casinos
- Golf clubs
- Restaurants
2) Build Trust
Getting any kind of cosmetic enhancement or plastic surgery is a big decision. Prospective patients (especially women) are exceptionally discerning before selecting their doctor and location- for good reason! Your marketing efforts and brand identity must ensure the future clients of your high-quality practice by building trust from the get-go. A great way to build trust is to display patient reviews on your website, show before-and-after photos, and use client testimonials throughout your social media in order to showcase your work. People want to see that your practice executes great work and that past clients have been overwhelmingly happy with the results. Another great way to spread your reach is to post a series of youtube videos that profile clients and their life-changing surgery. A real life testimonial can be moving, heart-warming and will help build confidence in your prospective clients.
3) Out-rank Your Competition
The main way prospective clients find cosmetic practices is by googling. Searching the web for cosmetic surgery practices can yield hundreds and hundreds of results. Your practice needs to stand out amongst all of these competing offices and offer an array of enticing discounts and specials. It’s also super important to have reviews and great ratings next to your page to validate your practice’s quality and body of work. Registering your practice with a Google My Business account is the first step in this process. Secondly, SEO is the #1 best way to outrank your competitors online. This is done through written content, back-link building, social media content and website referrals. Our multimedia agency will work tirelessly to get your rankings up and put you on the map literally and figuratively!
That’s why working with a digital media marketing agency in the desert such as I Think An Idea is well worth your time and marketing resources. We know the plastic surgery and cosmetic enhancement industry inside and out and expertly understand demographics, social media, websites, and brand identity. We know how to take a business from barely surviving to thriving in a matter of months. So whether your cosmetic practice is operating out of Joshua Tree, 29 Palms, Palm Desert, or La Quinta, our agency is here to help. Check us out online to view a list of our services and specialties, get a quote, and book a free consultation with one of our team members today!
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