Increasing incoming website traffic is a goal brands have, but many lack the knowledge needed to obtain it. Small- and medium-sized businesses lack the budgets and manpower larger corporations have, but this doesn’t mean you can’t gain your fair share of the market. The key to achieving this is learning how to improve the SEO of your company website.
You can use the following tips to build a foundation for your brand’s search engine optimization.
Blog, Blog and Blog Some More
There’s no way companies can have an SEO strategy that doesn’t include blogging. This is by far one of the best ways to improve your SEO and increase traffic. If you’re using the right keywords, you can gain more organic traffic. And if you’re using social media to promote your content, you can gain traffic from there as well.
Search for Partners within Your Industry
If you know where to look, you can easily find dozens of partnership opportunities for your brand. The idea here is to establish a relationship with these entities that is mutually beneficial. For instance, you can offer a free or discounted course, product or ebook to a blogger’s readers in exchange for having your site promoted on their site. Your brand is getting double the exposure and more readers are coming to the blog. It’s a win-win situation.
Start Your Own Podcast
You no longer have to rely on radio stations to promote your brand. Instead, you can create a channel that people can listen to that showcases your expertise in the industry. This will help to build your credibility and follower base, which will in turn visit your website. You’ll need a solid social media marketing strategy and possibly some influencers to help spread the word about your podcast. It may start off a little slow, but remain steadfast and you’ll see the fruit of your labor.
Syndicate Your Posts On Third Party Sites
Another quick way to get traffic incoming to your blog is to have your content published on other blogs and sites. The key is to connect with website owners and bloggers within your industry who have large audiences. Some sites have submission guidelines you can review, and others may be willing to publish your content after you email them with a great pitch.
Putting together a grand scheme for your SEO is essential if you want to gain more traffic to your company website. Keep these tips in mind and see how things go!